Customers rely on your expertise as a home services professional to solve their problems, even if they're unaware a problem exists.

In part three of an ongoing series on service technician training, Weldon Long introduces step two of the R.I.S.C. process and how you can utilize the "investigation" stage to diagnose problems and deliver solutions. Plus, Gary Elekes helps you understand which questions to ask during the different stages of the in-home sales journey.

All that and more, on the latest episode of Cracking the Code!

Watch now before it enters the EGIA members-only archive on 4/22.

Advertising through television and radio has been a long-lived marketing approach for reaching highly targeted audiences. But has broadcast advertising lost its luster in today’s digital landscape? In this month’s Snapshot Survey, we’re revisiting two previous surveys to understand how your company is currently utilizing tv and radio and how broadcast advertising has evolved over the last five years.

The EGIA Foundation is awarding 20 scholarships of $2,500 to students studying HVAC at an accredited community college, technical/vocational school, or other approved technical institute during the 2019-2020 academic year.

The last day for application submission is APRIL 30. Please share this opportunity with any high school seniors or recent graduates looking to advance their career in HVAC.

To learn more about the program and its eligibility requirements, or to apply, click below.

We’ve assembled an all-star cast of industry titans to deliver you game-changing business expertise under the Vegas lights. Join us for 2 days of inspirational breakout sessions, dynamic networking opportunities, and powerful motivation from unforgettable keynote speakers – including television legend Jay Leno. Just listen to our previous attendee’s experience:

“I don’t know if you can put a price tag on the value of this conference with the amount of networking, information given and overall support for your business. Each speaker had endless amounts of knowledge.”

– Cathleen Helin, Northern Plumbing & Heating

Registration is now open for the event, with free tickets included at most EGIA membership levels. This event will sell-out, so don’t wait: lock-in your spot today!

Spring is here and it may have brought a seasonal slowdown with it. This is the perfect time to register for EGIA’s educational workshops, designed to help you fortify your home services business.

There are four live educational workshops left on the calendar through the end of April, on wide-ranging topics that are absolutely crucial to the success of contracting businesses, including customer service, sales and leadership.

Most will sell out – and the slate of fall workshops is still five months away – so sign-up today while space is available. As always, registration is free for EGIA Premium Members!

On ContractorConnect.org, Anonymous asks:

“What marketing media makes the phone ring the most? What is a good % of marketing budget to invest in each of the many marketing options, such as SEO, PPC, radio, direct mail, etc.? What has tracking shown for others?”

See other contractors’ and consultants’ feedback, and join the conversation yourself, on Contractor Connect – the latest EGIA member benefit free for all members.

Service Management Operations is one of the 10 core areas of curriculum available through EGIA Contractor University, designed to make the service and the related functions more efficient and profitable. For each core curriculum topic, online classes, in-person workshops and online library resources (videos, templates, and implementation tools) are available for EGIA members. To learn more about our Service Management Operations, watch the intro video below and take the online class demo.