How much are you really losing when you fail to convert a lead? Understanding your average revenue per lead can help quantify the true value of each new prospect and keep your team motivated to close.

This week, Weldon Long provides a detailed explanation of how to find your average revenue per lead and why it matters to your bottom line. Plus, our “Ask the Experts” panel discusses how much your marketing budget should be to gain a competitive advantage.

All that and more, on the latest episode of Cracking the Code!

Watch now before it enters the EGIA members-only archive on 4/1.

You finally assembled the perfect team to help take your home services business to the next level. But your job as an employer doesn’t end there! In this month’s Snapshot Survey, we’re asking contractors what it takes to protect a company’s most valuable asset – its people.

Does your company ever run marketing promotions?

Log-in to access this month’s research report on Marketing Promotions, along with more than six years’ of industry research archives.

We’ve assembled an all-star cast of industry titans to deliver you game-changing business expertise under the Vegas lights. Join us for 2 days of inspirational breakout sessions, dynamic networking opportunities, and powerful motivation from unforgettable keynote speakers – including television legend Jay Leno. Just listen to our previous attendee’s experience:

“I don’t know if you can put a price tag on the value of this conference with the amount of networking, information given and overall support for your business. Each speaker had endless amounts of knowledge.”

– Cathleen Helin, Northern Plumbing & Heating

Registration is now open for the event, with free tickets included at most EGIA membership levels. This event will sell-out, so don’t wait: lock-in your spot today!

Join us at the High-Performance HVAC Summit put on by our friends at the National Comfort Institute, April 15-18 in Orlando -- the only event of its kind that focuses entirely on selling and delivering high-performance HVAC systems.

Open to the entire industry, the Summit gathers like-minded performance-based professionals in a powerful event that mixes general sessions, breakout workshops, networking and much more. You'll walk away refreshed and focused on this year's topic: the entire high-performance sales and delivery cycle.

Be sure to attend EGIA's "Breakthrough Business Leadership" workshop immediately following the event on April 18 at the same venue!

EGIA members receive a $75 discount off registration to the NCI Summit and Alliance and Premium EGIA members receive free registration to the April 18th "Breakthrough Business Leadership" workshop! Learn more and register today at the links below.

On ContractorConnect.org, Candace asks:

“Are the techs performing seasonal HVAC maintenance hired for that role or are your service guys running maintenance calls? If you have techs specific to the role of maintenance, how are you compensating, spiffing and/or bonusing them?”

See other contractors’ and consultants’ feedback, and join the conversation yourself, on Contractor Connect – the latest EGIA member benefit free for all members.

As winter is winding down in many regions, a seasonal slowdown may be fast approaching. This is the perfect time to register for EGIA’s educational workshops, chalk-full of helpful strategies to fortify your home services business.

There are 6 live educational workshops on the calendar through the end of spring, on wide-ranging topics that are absolutely crucial to the success of contracting businesses, including business financials, customer service, sales, leadership and technician communication.

Most will sell out, so sign-up today while space is available. As always, registration is free for EGIA Premium Members!

The EGIA Foundation, a 501(c)(3) nonprofit organization dedicated to improving the workforce shortage facing our industry, is now accepting applications for its scholarship program for the 2019-20 academic year.

Created to help attract young students to the HVAC industry, and once again position it as a first-choice career option, the EGIA Foundation Scholarship Program will award $2,500 apiece to 20 students pursuing an HVAC technical degree, certificate or diploma during the ’19-20 academic year.

To learn more about the program and its eligibility requirements, or to apply, click below.

Marketing, Branding & Lead Generation is one of the 10 core areas of curriculum available through EGIA Contractor University. For each core curriculum topic, online classes, in-person workshops and online library resources (videos, templates, and implementation tools) are available for EGIA members. To learn more about our marketing, branding & lead generation training, watch the intro video below and take the online class demo.