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While there are some intangibles and soft skills that are inarguably central to your business’s success – trustworthiness, expertise, overall customer experience – a customer’s need for working equipment is what makes the phone ring, so the actual equipment your company offers is still vital. According to our respondents, nearly 4 out of 5 companies – 78% – offer multiple brands of equipment, while 22% exclusively carry a single brand. There are various schools of thought to either side of the question – vetting out the perfect manufacturer for your customer and committing to them, for example, versus offering a wide range of products to ensure you have the right equipment for absolutely everyone. The important thing is considering those various factors and how they fit into your overall company philosophy, goals, customer profile and more, as well as finding a distributor that you trust and work well with.
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