Why You Need a Brand Promise | Clip of the Week

What makes your contracting company unique within the marketplace? If there's nothing you do differently than anyone else, why would a customer choose you?

In this "Clip of the Week" from EGIA's critically-acclaimed Cracking the Code show, Gary Elekes teaches you how to differentiate your company and create customer loyalty with a unique brand promise.

Watch the clip below, and visit EGIA.org/Show to watch the full show for more on building your maintenance agreement club.