Online reviews can negatively impact your brand equity when an unhappy customer decides to slander your company, especially in the time of COVID-19. What should your message be in person, on the phone, or on social media, if someone accuses your contracting company of trying to profit from the crisis?
On this week's Ask the Experts Live video highlight, EGIA's faculty members Drew Cameron (President of Flow Odyssey) and Gary Elekes (Founder of EPC Training and iMarket Solutions) give their expert advice on how to communicate why your home services business is an essential part of your community's comfort and safety.
Unfiltered Live: Ask the Experts video sessions are recorded to help contractors navigate COVID-19-related challenges and provide actionable strategies that can improve any business at any time. To access the full archive of recordings, CLICK HERE.