In the September 2018 Snapshot Survey, we asked contractors all about local events and home shows. Here's one survey question and its results from the summary report, which is now available in its entirety to EGIA members.
Question: How many local events does your company participate in per year?
While the vast majority of respondents indicated their companies do attend local events, the frequency of those events varied widely. Two local events per year was the leading response, by 20% of those surveyed, followed closely by four (17%) and three (16%) events. Events can be a great lead generation platform, but the exact number of local events a company engages in is less important than how they strategically fit into a company’s overall marketing budget, seasonal personnel availability and other considerations
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For a deep dive into local events and event marketing, and to access training materials, recommendations and education pieces, visit the Contracting Best Practices Library at the EGIA Member Dashboard.