In the September 2020 Snapshot Survey, contractors share their experience with slow season marketing promotions to help you avoid seasonal downturns in business. Here's one survey question and its results from the summary report, which will be available in its entirety to EGIA members on 10/23/20.
How much does the amount of incoming demand service calls drop during a typical slow season for your business?
In many regions of the United States, spring and fall bring pleasant weather, which requires little need for homeowners to run their heaters or air conditioners. Less runtime means virtually no breakdowns, and demand service calls dramatically decrease. According to the contractors who took our survey, the majority of companies (40%) experience a drop in demand service calls of 26-percent to 50-percent during a typical slow season. 10% of contractors even reported over 75-percent fewer demand service calls when the weather is mild.
Here's what a contractor from California had to say:
"Service calls drop by almost 50% like clockwork for our HVAC company every shoulder season. We dial up our marketing during these times to increase urgency for our customers to buy."