Revenue Per Lead and Why it Matters | Clip of the Week

One of the most important KPIs to track in the contracting industry is revenue per lead.

In this "Clip of the Week" from EGIA's critically-acclaimed Cracking the Code show, HVAC sales expert Weldon Long discusses how important this metric is to the overall success of your company.

Watch the clip below, and visit to watch the full show for more on building your maintenance agreement club.