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Ask the experts archive

October 15, 2018

How do I know if a marketing campaign is successful?

What's the best way to combat online HVAC product sales?

We are having a hard time developing KPI's for our install department. How do we develop these and what does the industry do?

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October 8, 2018

If I was interested in buying an HVAC company to elevate my market share and possibly help gain employees, how would I go about finding businesses for sale?

Should I join Google Local for business leads?

Is there a figure per million dollars in revenue that would pertain to how many people I need in the office? Or is it figured on how many people you have in the field with installers and techs?

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October 1, 2018

What is a realistic response rate to direct mail? Is there an industry standard of calls per thousand mailers?

What's an appropriate time to reach back out to a customer who told me that they were going to get some more bids?

What shoulder season marketing campaigns have you found to be most successful?

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September 24, 2018

What numbers should we use to calculate sales commission?

In regards to customer experience, what do you find that customers really want and care most about?

We generate leads both for demand service and add-on replacement sales. Should there be a difference cost for leads in each of those categories?

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September 17, 2018

What percentage of my overall marketing budget would you suggest for brand recognition vs. specific marketing events?

After watching the departmentalization videos, I realize that we have too many verticals within our company. We have eight verticals within our company, but only do a little over a million dollars a year. At what point do you suggest we cut a vertical loose and just don't do it anymore?

How can I use my online reputation management process to drive behaviors for my service techs? Any promotions or spiffs you might suggest for that process would be helpful.

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