Let Customers Make the Buying Decisions | Clip of the Week

As an HVAC professional, your job is to present the information so your customer can make a decision... you might be surprised at what they decide.

In this "Clip of the Week" from EGIA's critically-acclaimed Cracking the Code show, we conclude our 4-part series with EGIA member, Ben Carter of SoCo Heating and Cooling, to share all of his knowledge about starting, running, and growing a successful HVAC company.

Watch the clip below, and visit to watch the full show for more on Ben's story about entering the HVAC and hear his advice for people starting out in the industry.