How “Compromised Choice” Affects Your Bottom Line | Clip of the Week

If you only have one option for your customers to buy, their only other option is to not make a purchase.

In this "Clip of the Week" from EGIA's critically-acclaimed Cracking the Code show, Weldon Long and John Anderson explain the theory of compromised choice and why having multiple pricing tiers can create more options for customers to buy.

Watch the clip below, and visit to watch the full show for more on sales and pricing.