Written by EGIA Contractor University Faculty & Marketplace Partners
Back to the Future
By Mark Matteson
Do you remember Robert Zemeckis’s movie trilogy "Back to the Future" starring Michael J. Fox? The year was 1985. With the help of Dr. Emmett Brown, played perfectly by Christopher Lloyd, Marty McFly is transported back to 1955. When the car pulls up to the gas station and five young men run out to service the car. McFly stares at this odd scene with his mouth open. It’s clear he is some-WHEN else! A time warp. He has been transported back to a different time.
Contractors are frequently asking us where they can find good technicians. Sorry to disappoint you but this article is not about how to find great technicians. The general unemployment rate is 4%. We would guess that the unemployment rate among technicians is close to 0%. There is no easy way to acquire skilled technicians.
The State of the Over-Marketed Consumer and How to Stand Out
By Drew Cameron
Studies show that the average consumer is exposed to up to 10,000 brand messages a day (TV, radio, digital, newspaper, magazine), with 50% of them being advertisements, and switches between computer, tablet, phone, and television screens 21 times an hour with an attention span of just 8 seconds (about the same as a goldfish).
Effective selling requires a mindset of service. You have to be willing to serve your customers better than your competition. I'd like to share a story from my new book, Consistency Selling, that illustrates the service mindset. I learned it from Joe the Concrete Guy.
Using Personality Assessments to Manage Your Business
By James Leichter
Personality assessments can help your company improve hiring, placement, and management. By knowing what motivates people, and what stresses them out, you can improve your ability to hire the right person, supervise your staff, and even improve your sales closure rates.