Educational Articles

Written by EGIA Contractor University Faculty & Marketplace Partners

Quit Quoting, Stop Selling, and Start Compelling

By Drew Cameron
I conduct training seminars and ride-along coaching sessions across the entire country and complete hundreds of video and phone coaching conference calls each year, and one of the most frequently asked questions from owners, managers, salespeople and technicians is: “How can we convince customers to upgrade or replace their comfort system now?”
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Be the Guest Customers Want to See Over and Over Again

By Mike Treas
With the holidays so recently in our past we reflect on our guests and think about whether we enjoyed having them in our home or not. Some guests we enjoy having around so much that we overlook the interruption they bring to our lives. Others, not so much. Having guests can raise all kinds of emotions and leave you feeling great … or determined to never allow it to happen again.
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Building Success with Routines and Rituals

By Mark Matteson
Habits—good habits—are hard to form and easy to live with. Bad habits are easy to form and hard to live with. First we form habits, then they form us.
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Service Agreements to Grow Your Customer Base

By Gary Elekes
Over the last 60 years, the term “Service Agreements” has meant conducting maintenance with your existing customers by performing regularly scheduled tune-ups on the HVAC or Plumbing mechanical system(s) in the dwelling.
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Customer Service vs. Customer Experience

By Brigham Dickinson
Let’s start with a scenario: You wake up in the morning, ready to start your day with a nice hot shower. You turn your water on, waiting for it to warm up. Five minutes later, it’s still cold.
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