Educational Articles

Written by EGIA Contractor University’s World-Class Faculty

HVAC Marketing, Branding & Lead Generation

By Gary Elekes
Develop a contractor marketing plan designed to maximize your “Brand” while getting the required leads and reducing your cost per lead.
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Seize an Opportunity or Serve the Customer?

By Drew Cameron
Many contractors are about to roll into their busiest time of year with the warmer weather approaching. Phones will ring off the hook for tune-ups, replacement leads and service repair requests.
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Tune Up Your Service Department for a Profitable Summer

By James Leichter
With summer coming, it is important to make sure your company has a few systems and processes in place to get the most out of your service department. Make sure your service trucks are well stocked with the parts and tools necessary to perform a complete service and perform most service calls in one trip.
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Customers Buy You

By Mark Matteson
A mentor of mine said to me in 1992, "Mark, your prospects and customers buy YOU. So go to work on your knowledge, attitude, skills and habits." When someone we trust and believe, say a technician that comes into our home or business, says to me, "What I would do is...," or, "If it were me, I would...," I really listen.
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Changing the Game of Sales

By Drew Cameron
Success in sales is not about pressure, it’s about performance. Top performance comes from executing a structured not scripted, and planned not canned, effective, efficient, engaging, endearing, educational and empowering process CONSISTENTLY. If a salesperson feels pressure on a sales call, they are either working too hard and/or working on the wrong end of the problem.
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