Educational Articles

Written by EGIA Contractor University Faculty & Marketplace Partners

Building Your Company’s Brand Promise

By Gary Elekes
A marketing plan for any company is a detailed set of ideas internally, externally, and even operationally, which are aligned, to develop a brand for the company. Media is easy, we all know and love that. Yet internal marketing is a form of communication we often overlook, and the processes clients interface with, such as call center, are key in how we answer phones and book calls. They all are different areas of marketing but need to be aligned and work together or else we can generate leads but mess up the conversion.
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Communication Excellence for Technicians

By Mike Treas
Homeowners trust technicians. They figure out why a system is not heating or cooling. They restore the comfort and the trust, and a mother can rest assured knowing it’s all going to be okay now that the heat is back on – everyone will sleep comfortably tonight. So when that technician asks, “Are there any rooms that are hard to heat and cool?,” the homeowner trusts him or her enough to answer honestly.
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7 Essential Accounting Practices for Your Contracting Business

By James Leichter
Accounting is the basis of good business decisions. For that reason, you must familiarize yourself with your financial statements. These include Balance Sheet, Profit & Loss, and Statement of Cash Flow (or Cash Flow Statement).
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What Does Going “Above and Beyond” Even Mean?

By Brigham Dickinson
Have you ever wondered what it looks like to go above and beyond in your business? This phrase “above and beyond” is something that pretty much EVERY training company tells you to do. Yet the majority of the time, they don’t give you actionable ways to do it, they just talk about how important it is.
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Generational Leadership

By James Leichter
While on a business trip, I ran into a very successful person. Completely self-made, he had started several successful companies and amassed quite a fortune. I asked him what he felt was the single most important skill or attribute behind his success. Without hesitation, he said, “I am good with people.” He went on to explain that he had learned the skill of being able to quickly size up people so that he could effectively communicate with them using ideas and metaphors they could understand and appreciate.
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