Educational Articles

Written by EGIA Contractor University’s World-Class Faculty

Core Values and the Double-Edged Sword

By James Leichter
Many of today’s business books talk about the importance of establishing core values in your company. In fact, many business consultants and authors strongly believe that establishing core values is one of the first steps in starting and managing a business. I am certainly one of those people. I believe that your company’s purpose statement and core values are the foundation that everything else is built on.
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Building Your Company’s Brand Promise

By Gary Elekes
A marketing plan for any company is a detailed set of ideas internally, externally, and even operationally, which are aligned, to develop a brand for the company. Media is easy, we all know and love that. Yet internal marketing is a form of communication we often overlook, and the processes clients interface with, such as call center, are key in how we answer phones and book calls. They all are different areas of marketing but need to be aligned and work together or else we can generate leads but mess up the conversion.
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Communication Excellence for Technicians

By Mike Treas
Homeowners trust technicians. They figure out why a system is not heating or cooling. They restore the comfort and the trust, and a mother can rest assured knowing it’s all going to be okay now that the heat is back on – everyone will sleep comfortably tonight. So when that technician asks, “Are there any rooms that are hard to heat and cool?,” the homeowner trusts him or her enough to answer honestly.
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7 Essential Accounting Practices for Your Contracting Business

By James Leichter
Accounting is the basis of good business decisions. For that reason, you must familiarize yourself with your financial statements. These include Balance Sheet, Profit & Loss, and Statement of Cash Flow (or Cash Flow Statement).
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What Does Going “Above and Beyond” Even Mean?

By Brigham Dickinson
Have you ever wondered what it looks like to go above and beyond in your business? This phrase “above and beyond” is something that pretty much EVERY training company tells you to do. Yet the majority of the time, they don’t give you actionable ways to do it, they just talk about how important it is.
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