Educational Articles

Written by EGIA Contractor University Faculty & Marketplace Partners

21 Leadership Tips from Nordstrom

By Mark Matteson
Today, Blake, Pete and Erik Nordstrom serve as co-presidents of Nordstrom Inc. From one tiny store, Nordstrom has grown into a leading fashion specialty retailer with a global reach, and 2016 earnings of $3.34 billion.
As seen on:

If Your Sales Are Down, Don’t Worry, You Are Not Alone

By Drew Cameron
I submit the following “Reasons I Can’t Sell This Month” for weak and mediocre salespeople.
As seen on:

How to Increase Sales of Replacement Residential Heating Systems

By Drew Cameron
In my travels I often hear many tales of woe when it comes to sales and profits companies have been generating, or more realistically — have not been generating.
As seen on:

How to Go Broke Selling Service Agreements

By James Leichter
Service agreements can also cause your company serious problems when not properly implemented. Here are top three ways a company loses money with service agreements: 1. They send a “parts changer:” 2. They offer discounts they cannot afford. 3. They price their labor too low.
As seen on:

Objections: A Natural Part of the Consumer Buying Process

By Drew Cameron
To effectively deal with objections, learn what type of buyer you are dealing with. Create customer-specific variants of three basic ways to handle common objections: Learn as much about the customer as possible. Never let an objection take you by surprise. Never deal with an objection at an emotional level.
As seen on: