Educational Articles

Written by EGIA Contractor University’s World-Class Faculty

Change Others’ Behavior By Changing Your Behavior Toward Them

By Mark Matteson
A turning point in my life came in 1982, at age 25. I purchased a paperback copy of “How to Win Friends and Influence People” and kept it in my service truck. I used to read it at lunch. It inspired me to begin listening to audio cassettes -- books on tape. I quit listening to my extensive rhythm and blues collection, gave up the front page of the newspaper and began keeping a journal. I turned into a sponge.
As seen on:

Core Values and the Double-Edged Sword

By James Leichter
Many of today’s business books talk about the importance of establishing core values in your company. In fact, many business consultants and authors strongly believe that establishing core values is one of the first steps in starting and managing a business. I am certainly one of those people. I believe that your company’s purpose statement and core values are the foundation that everything else is built on.
As seen on:

Building Your Company’s Brand Promise

By Gary Elekes
A marketing plan for any company is a detailed set of ideas internally, externally, and even operationally, which are aligned, to develop a brand for the company. Media is easy, we all know and love that. Yet internal marketing is a form of communication we often overlook, and the processes clients interface with, such as call center, are key in how we answer phones and book calls. They all are different areas of marketing but need to be aligned and work together or else we can generate leads but mess up the conversion.
As seen on:

Communication Excellence for Technicians

By Mike Treas
Homeowners trust technicians. They figure out why a system is not heating or cooling. They restore the comfort and the trust, and a mother can rest assured knowing it’s all going to be okay now that the heat is back on – everyone will sleep comfortably tonight. So when that technician asks, “Are there any rooms that are hard to heat and cool?,” the homeowner trusts him or her enough to answer honestly.
As seen on:

7 Essential Accounting Practices for Your Contracting Business

By James Leichter
Accounting is the basis of good business decisions. For that reason, you must familiarize yourself with your financial statements. These include Balance Sheet, Profit & Loss, and Statement of Cash Flow (or Cash Flow Statement).
As seen on: