EGIA Contractor University

Educational Workshop

Digital Marketing, Branding and Lead Generation Workshop

August 22-23, 2019 - Nashville, TN

This event focuses on developing a marketing plan, and has a heavy focus on the digital aspects of the lead generation platform. Specifically, the development of a lead forecast, leading to discussions of core marketing strategies that allow a contractor to meet or exceed a sales and profit plan

We will explore the ideas behind a balanced and cohesive marketing plan for a target market, the primary marketing strategies such as service agreements, tuck in acquisitions, traditional medias, emphasis on development of digital platforms, social media platforms, email drip strategy and campaigns, remarketing, paid search strategy and reputation management and reviews.

The goal is to have a well organized plan, understand the best strategies for each individual business, and to develop a deeper understanding and execution around the digital branding platforms to allow contractors to be successful in all medias.

Presenter Bio

Gary Elekes

President, EPC Training

Gary Elekes is serial entrepreneur with a passion for helping others become more successful by sharing what he has learned over the past 3 decades working closely with all facets of the contracting industry. During his career, Gary has held senior management positions at Lennox and Service Experts. In 2000, Gary moved into entrepreneurship and started his training and consulting business EPC. Today, EPC continues to support growth oriented businesses aspiring to reach 20% EBIT. He also designed the very first web based learning platform for the residential contracting industry, which acts as a support system for training and learning in HVAC and plumbing trades, and has over 5,000 subscribers.

In 2003, Gary began acquiring contracting firms with a focus on developing turn-around opportunities. He also opened and operated several start-up businesses. In 2010, he added web design/SEO and online marketing to his company portfolio starting Imarket Solutions as a co-founder. Gary graduated from Ohio State University with a BSBA and also holds a Master's Degree in Business and Finance.