EGIA Contractor University

Educational Workshop

Marketing Branding & Lead Generation Workshop

September 12 - 13, 2019 - San Diego, CA

Help dealers understand the need for a marketing plan, marketing calendar, lead forecast and sales forecast and how to create quality leads. This class will also focus on developing better ads, use of financing, Yellow Pages and advertising as a whole.

Topics Covered:


  • Overview of Marketing Model in today’s Environment
  • Marketing Evaluation
  • Marketing Planning Outline – Brand, Theme, Attributes, Customer Experience
  • Setting Marketing Goals for the year, BHAG 10 Year Goal
  • Service Agreements – Acquisition
  • Digital Marketing – Website Design, SEO, PPC, Social Media, Remarketing, Rep. Mgt., Reviews
  • Lead tracking and Understanding Metrics in Marketing
  • Marketing calendar Layout of Media
  • Advertising & Media, Internal Marketing, and Operational Marketing
  • Marketing programs and Promotional Ideas
  • Allocation of Funding into Media – Choices, Use of Co-op

More Information

What to Bring (Participants)

  • Samples of current marketing materials
  • Media Plan and Ads company has used or plans to use
  • Marketing budget and promotions used if any

Who Should Attend?

  • Owners of Trades Businesses
  • Any Marketing Manager or Marketing Related Position
  • Please NOTE: Agencies are Not Welcome in this workshop – Conflict of Interest

Presenter Bio

Drew Cameron

President, ProfitSpark & Energy Design System, Inc.

Drew Cameron is America’s Most Sought-After Sales & Marketing Strategy and Success Adviser to Home Services Contractors, is president of both ProfitSpark (formerly HVAC Sellutions) and Energy Design Systems, LLC: the premier industry alliance developing leading-edge technology along with providing complementary marketing planning, budgeting, content and consultative support; and sales recruiting, education, coaching, consulting, and performance and profit enhancement for Home Services Contractors.

Drew's 41 years of experience in all facets of running a residential contracting business help companies implement effective lead generating marketing sales strategies to build multi-million-dollar profit-generating home services companies. Drew is a renowned author, educator, coach, consultant, inspirational/educational/"irritational"/aspirational speaker, software developer, industry philanthropist, and an International Consultant Award Winner.

Drew is also the president of the Ron Cameron Foundation, a Board member, a Foundation Board Trustee, a Contractor University Founder & Faculty member for the Electric & Gas Industries Association (EGIA), a member of Black Belt Contracting (BBC), and a member of Air Conditioning Contractors of America (ACCA).