EGIA Contractor University

Educational Workshop

The Invincible In-Home Sales Professional (Sales 101)

September 10-11, 2019 - Atlanta, GA

Creating transformational financial results in the residential HVAC industry requires excelling in three key areas: Getting the Mind Right, Getting the Sales Right and Getting the Consistency Right. During this class, students will learn to execute in all three areas. You'll discover how to easily overcome the most common homeowner objections such as "I want three bids", "I want a cheaper price" and "I need to think about it." This comprehensive program is hands down the most powerful and effective program ever developed to help residential HVAC contractors consistently generate more sales leads, sell high-margin/high-efficiency solutions to homeowners and dramatically increase revenue.

Topics Covered:

  • How to sell high-margin/high-efficiency solutions in the face of homeowners who want a cheap price and bids from multiple contractors
  • How to earn business from homeowners who are "just getting information" and "want to think about it"
  • How to consistently beat the low ball competitor
  • How to consistently generate more sales leads and turn those leads into increased revenue and profits
  • How to create wealth and prosperity with integrity while focusing on high service… not high pressure

More Information

Course Materials

  • Course Manuals/Workbooks
  • Powerpoint Slides – Mindset Training
  • Embedded Videos of the Weldon Long Story – Mindset Training
  • Retail Sales Workbook
  • Retail Sales Credibility Presentation Manual from Weldon Long’s Platform

Who Should Attend?

  • Owners of Trades Businesses Who Want to Install Sales Process
  • Comfort Advisors
  • Technicians, ONLY if They Understand This Is a Comfort Advisors Platform

What to Bring

  • Existing Selling Tools
  • Load Calculation Methods
  • Proposal and Agreement Forms
  • Current Presentation
  • Comfort Advisor Training Manual
  • Sales Process Article

Follow-up Homework

  • Watch Selling Videos on Site
  • Customize the Credibility Book
  • Adapt Sales Forms to Support a Retail Cookbook Strategy
  • Ensure a Measurement System and Tracking Platform is in Place

Presenter Bio

Russ Horrocks

Vice President, HVAC Sellutions

Russ Horrocks emerged as one of the most successful Comfort Advisors in America in the mid-90’s. Russ quickly took to sharing his unique knowledge of buyer psychology with sales forces across the country. He turned his profession into a passion, educating and coaching in-home sales and service advisors to understand the critical skills necessary to achieve results far exceeding personal mindset limitations and corporate expectations.

Most trainers preach about product and process. Russ teaches and coaches his sales and service protégés not only about what to do in the home and how to do to it, but more importantly, why. Why leads to a purpose allowing the people his students serve to build a strong connection based on a position of trust, confidence, competence and credibility. When matched with the creative execution of a process built to work with human nature and how people want to buy, it yields explosive growth.

Having mastered the sales process, in 2011 Russ joined with business development specialist, Drew Cameron, as Vice President of HVAC Sellutions to help clients enhance the performance of their entire business, and transcend growing one person or department at a time. Together they work in the trenches with their clients in every facet of building successful home services businesses.

Clients embrace Russ’ detailed holistic approach to assessing a company’s people, present state and potential. Drawing a blueprint for success, he collaborates with clients onsite, online, and on-the-phone to achieve operational excellence with a hands-on strategic approach to growing people and implementing profit-based processes and systems. Clients benefit from Russ’ 20 years of knowledge and national experience, along with his relentless pursuit of building happy, effective, top-performing professionals and developing a culture of success and achievement.