Daikin Elite Development

Educational Workshop

Technician Communication & Selling Skills Workshop

January 8 - 9, 2020 - Markham, ON

Learn and roleplay the communication process, social styles and personalities, how to get along well and how to improve building customer relationships to improve the brand. We also cover in depth the consumer behaviors, interests, questioning technique, sales process and selling techniques, and how to use them all. Technicians will be provided with the knowledge and materials to help them sell more equipment, create more leads, create more accessory sales, and sell more maintenance agreements.

Topics Covered


  • Role of the Technician
  • Mind Mapping – Attitudes and Focusing on Goals, Present
  • Personality – Social Styles – Dealing with People – How and Why
  • Understanding Effective Communication
  • Defining 7 Selling Skills
  • Understanding What Process in Sales – How to Sell by Involving Customers
  • Setting Goals and a Personal Plan
  • The Perfect Service Call Process
  • Defining The Questions to Ask a Homeowner – 12 Questions We Recommend

More Information

Course Materials


  • Course Manual/Workbook
  • EGIA Powerpoint Slides – Outlining Technician Ideas
  • Personality Test
  • Electronic Files – Example of Perfect Service Call, Selling Process Article, Team Personality Test, Repair vs Replace, (31 Files in Total in
    This Electronic Section)

Who Should Attend?


  • Anyone in Service; Service Technicians, SR Technicians, and Maintenance Technicians
  • Service Managers
  • Owners Will Also Benefit Greatly

What to Bring


  • An Open Mind
  • Technician Selling Presentation System (If You Use One)

Follow-up Homework


  • Watch the Technician Training Videos on Site
  • Study All Technician/Maintenance/Selling System Documents on Site
  • Create a Company Vision and Purpose – Simple and Focused
  • Roleplay, Video and More Roleplay

Presenter Bio

Russ Horrocks

Vice President, HVAC Sellutions

HVACSellutions.com

Russ Horrocks emerged as one of the most successful Comfort Advisors in America in the mid-90’s. Russ quickly took to sharing his unique knowledge of buyer psychology with sales forces across the country. He turned his profession into a passion, educating and coaching in-home sales and service advisors to understand the critical skills necessary to achieve results far exceeding personal mindset limitations and corporate expectations.

Most trainers preach about product and process. Russ teaches and coaches his sales and service protégés not only about what to do in the home and how to do to it, but more importantly, why. Why leads to a purpose allowing the people his students serve to build a strong connection based on a position of trust, confidence, competence and credibility. When matched with the creative execution of a process built to work with human nature and how people want to buy, it yields explosive growth.

Having mastered the sales process, in 2011 Russ joined with business development specialist, Drew Cameron, as Vice President of HVAC Sellutions to help clients enhance the performance of their entire business, and transcend growing one person or department at a time. Together they work in the trenches with their clients in every facet of building successful home services businesses.

Clients embrace Russ’ detailed holistic approach to assessing a company’s people, present state and potential. Drawing a blueprint for success, he collaborates with clients onsite, online, and on-the-phone to achieve operational excellence with a hands-on strategic approach to growing people and implementing profit-based processes and systems. Clients benefit from Russ’ 20 years of knowledge and national experience, along with his relentless pursuit of building happy, effective, top-performing professionals and developing a culture of success and achievement.