EGIA Contractor University

Educational Workshop

Digital Branding & Online Marketing

January 30, 2020 - Orlando, FL

Course Objective:


To define for the contractors the on-line marketing trends, lead generation and how to effectively create and track the leads. The workshop will also review Search Engines, how they function and adjust, how contractors should work with a web provider, and setting up a digital brand for each company.

Topics covered:


  • Choosing a Web Vendor-Provider
  • Understanding the Internet – How Marketing Occurs today
  • SEO/PPC/Alternative 3rd Party
  • Social Media Uses and Strategy
  • Reviews and reputation Mgt.
  • Dashboard-Google-Metrics-Cost Per Lead
  • Expectations for Websites
  • How to Own Your Digital Footprint

What to bring (Dealer):


  • Access to URL for your Web
  • Dashboard from Google Analytics – access to Yours

Follow up homework:


  • Evaluate Web Site
  • Evaluate On-line leads
  • Define Cost Per Lead

A Laptop with Microsoft Office (EXCEL, WORD) is suggested as a learning tool, but not required. The class contains materials on CD, electronic files, and supporting forms that will help implementation.

Presenter Bio

Gary Elekes

President, EPC Training

Gary Elekes is serial entrepreneur with a passion for helping others become more successful by sharing what he has learned over the past 3 decades working closely with all facets of the contracting industry. During his career, Gary has held senior management positions at Lennox and Service Experts. In 2000, Gary moved into entrepreneurship and started his training and consulting business EPC. Today, EPC continues to support growth oriented businesses aspiring to reach 20% EBIT. He also designed the very first web based learning platform for the residential contracting industry, which acts as a support system for training and learning in HVAC and plumbing trades, and has over 5,000 subscribers.

In 2003, Gary began acquiring contracting firms with a focus on developing turn-around opportunities. He also opened and operated several start-up businesses. In 2010, he added web design/SEO and online marketing to his company portfolio starting Imarket Solutions as a co-founder. Gary graduated from Ohio State University with a BSBA and also holds a Master's Degree in Business and Finance.