EGIA Contractor University

Educational Workshop

Marketing, Branding & Lead Generation Workshop

January 28-29, 2020 - Orlando, FL

Course Objective:


To help dealers understand the need for a marketing plan, marketing calendar, lead forecast and sales forecast and how to create quality leads. This class will also focus on developing better ads, use of financing, yellow pages and advertising as a whole.

Topics Covered:


  • Lead tracking systems
  • Marketing calendar
  • Advertising tactics
  • Marketing programs
  • Distributor marketing programs

What to Bring (Dealer):


  • Samples of current marketing materials
  • Yellow Page, newspaper and radio ads being used
  • Marketing budget

Follow up homework:


  • Implement a lead tracking system
  • Develop a marketing budget
  • Develop a marketing calendar
  • Revise materials to support marketing plan
  • Build a lead budget and tracking program

A Laptop with Microsoft Office (EXCEL, WORD) is suggested as a learning tool, but not required. The class contains materials on CD, electronic files, and supporting forms that will help implementation.

Presenter Bio

Gary Elekes

President, EPC Training

Gary Elekes is serial entrepreneur with a passion for helping others become more successful by sharing what he has learned over the past 3 decades working closely with all facets of the contracting industry. During his career, Gary has held senior management positions at Lennox and Service Experts. In 2000, Gary moved into entrepreneurship and started his training and consulting business EPC. Today, EPC continues to support growth oriented businesses aspiring to reach 20% EBIT. He also designed the very first web based learning platform for the residential contracting industry, which acts as a support system for training and learning in HVAC and plumbing trades, and has over 5,000 subscribers.

In 2003, Gary began acquiring contracting firms with a focus on developing turn-around opportunities. He also opened and operated several start-up businesses. In 2010, he added web design/SEO and online marketing to his company portfolio starting Imarket Solutions as a co-founder. Gary graduated from Ohio State University with a BSBA and also holds a Master's Degree in Business and Finance.