EGIA Contractor University

Educational Workshop

Marketing, Branding & Lead Generation Workshop

November 13-14, 2018 - San Antonio, TX

Help dealers understand the need for a marketing plan, marketing calendar, lead forecast and sales forecast and how to create quality leads. This class will also focus on developing better ads, use of financing, Yellow Pages and advertising as a whole.

Topics Covered:

  • Overview of Marketing Model in Today's Environment
  • Marketing Evaluation
  • Marketing Planning Outline – Brand, Theme, Attributes, Customer Experience
  • Setting Marketing Goals for the year, BHAG 10 Year Goal
  • Service Agreements – Acquisition
  • Digital Marketing – Website Design, SEO, PPC, Social Media, Remarketing, Reputation Mgmt., Reviews
  • Lead Tracking and Understanding Metrics in Marketing
  • Marketing Calendar Layout of Media
  • Advertising & Media, Internal Marketing, and Operational Marketing
  • Marketing Programs and Promotional Ideas
  • Allocation of Funding into Media – Choices, Use of Co-op

More Information

Coming soon

Presenter Bio

Gary Elekes

President, EPC Training

Gary Elekes is serial entrepreneur with a passion for helping others become more successful by sharing what he has learned over the past 3 decades working closely with all facets of the contracting industry. During his career, Gary has held senior management positions at Lennox and Service Experts. In 2000, Gary moved into entrepreneurship and started his training and consulting business EPC. Today, EPC continues to support growth oriented businesses aspiring to reach 20% EBIT. He also designed the very first web based learning platform for the residential contracting industry, which acts as a support system for training and learning in HVAC and plumbing trades, and has over 5,000 subscribers.

In 2003, Gary began acquiring contracting firms with a focus on developing turn-around opportunities. He also opened and operated several start-up businesses. In 2010, he added web design/SEO and online marketing to his company portfolio starting Imarket Solutions as a co-founder. Gary graduated from Ohio State University with a BSBA and also holds a Master's Degree in Business and Finance.