EGIA Contractor University

Educational Workshop

Executing the Elevated Consumer Buying Experience - Sales 201

April 3 - 4, 2019 - New Orleans, LA 70123

The skills and process from 101 will be reviewed and we will openly discuss what you learned and have applied since the initial impact training. You are expected to actively participate and demonstrate a clear understanding and ability to execute what you previously learned.

You will be assigned a collaboration and accountability partner with whom you will work over two days, as well as remotely post-event to follow-up with one another and your trainer.

You will develop a deeper understanding of the material by creating your own style and approach based off the 101 lessons. We will breakup and reunite the class periodically to develop and share insights and learn from one another.

We will also discuss utilizing tools, technology and 3rd party resources as credibility builders in establishing, growing, and maintaining your “Position of Trust” as you migrate from “Anonymous Entity” to “Trusted Provider” and beyond. We will have a expansive conversation about the importance creating customer life impacts and experiences to differentiate yourself and truly connect to your customer’s story.

We’ll shift to applying the knowledge and skills to the process and take turns roleplaying every step of the process so you will be ready to discuss a variety of scenarios and analyze how to best approach them for the best possible outcome. We will also troubleshoot and coach specific situations attendees have experienced since the initial training to understand what yielded success or a lesson.

Lastly, we will do a deeper dive on sharing findings, options, scope expansion, assurances and payment plans, and how to connect your story to the customer’s story in order to provide the greatest life impact and customer experience while achieving maximum performance.

NOTE: Please bring your existing presentation book and materials; any other sales tools; pricebook, investment guide, or pricing software; and any sales forms or agreements, quote forms, etc. so we can customize your utilization or advise on modifications to provide the best customer experience.

Presenter Bio

Drew Cameron

President, ProfitSpark & Energy Design System, Inc.

Drew Cameron is America’s Most Sought-After Sales & Marketing Strategy and Success Adviser to Home Services Contractors, is president of both ProfitSpark (formerly HVAC Sellutions) and Energy Design Systems, LLC: the premier industry alliance developing leading-edge technology along with providing complementary marketing planning, budgeting, content and consultative support; and sales recruiting, education, coaching, consulting, and performance and profit enhancement for Home Services Contractors.

Drew's 41 years of experience in all facets of running a residential contracting business help companies implement effective lead generating marketing sales strategies to build multi-million-dollar profit-generating home services companies. Drew is a renowned author, educator, coach, consultant, inspirational/educational/"irritational"/aspirational speaker, software developer, industry philanthropist, and an International Consultant Award Winner.

Drew is also the president of the Ron Cameron Foundation, a Board member, a Foundation Board Trustee, a Contractor University Founder & Faculty member for the Electric & Gas Industries Association (EGIA), a member of Black Belt Contracting (BBC), and a member of Air Conditioning Contractors of America (ACCA).