EGIA Contractor University

Educational Workshop

Indoor Air Quality-Everything You Need to Build a Profitable Program

March 21, 2019 - Sacramento, CA

Over the last 10 years the IAQ industry has grown from a 2 billion dollar industry to now close to 12 billion dollars. Have you ever wondered why you haven’t seen that same sort of growth with IAQ in your business? I have been teaching IAQ for the past 15 years and have come to the resolution that the reason your business doesn’t sell more is because most technicians, sales, and owners don’t understand it. If you don’t know what you are selling it makes it very difficult to sell it.

This course will open your eyes to the difference between Air Filtration and Air Purification. The class will demonstrate the differences in MERV ratings and the effectiveness of the different filters available. It will also demonstrate how the various Air Purification products work. If you ever wanted to know what MERV stands for and HEPA means this is the class for you.

All of the purification products on the market: UV lights, EAC’s, Electronic Air Filters, PCO units, and Air Scrubbers will all be discussed in detail along with how they work and what application is best suited. All of this will be presented in a way as if you were discussing these products in the home. So yes, not only will you learn what and how all these products work but will also learn how to present them in an easy way for homeowners and sales people to understand.

Presenter Bio

Matt Maleske

I started in this field over 18 years ago as a Field Technician for Artic Aire Service Experts. At the time I was actually a 7th grade Math/Science teacher while moonlighting as a bartender. That is where it all started. A guy by the name of Kevin Comerford approached me as I was waiting on his table about an opportunity in the HVAC trade. I knew nothing about it but I decided to give it a chance. I quickly became noticed for my ability to sell IAQ products and services as a technician. I became one of the top IAQ sales people in the industry in my first year. I was asked to teach others my techniques and soon became the Western Regional Sales and Service Trainer for Service Experts. Through the years I have held just about every position in the trade from Service Manager, Operations Manager, Sales Manager to General Manager. I am also a published author in a number of trade magazines as well as a keynote speaker. I have presented my knowledge at many trade conferences and plan on doing more. My love for the business grew while working with amazing companies and being coached and mentored by many. I have enjoyed this trade and have learned a great deal.

My motivation has changed over the years and it took me some time to realized why am I doing this, it’s for the people. I have been very fortunate over the years yet my best fortune came to me when I met my now wife Alysa. I finally met someone who understands me and encourages me to “do me”. We knew right away that we were a match meant to be. Since 2016 when we got married she has seen me succeed and fail. She has always pushed me to pursue whatever avenue I desired. She saw me the happiest when I was training. This is how CTM was formed.

We both have a strong desire to help people and I have a passion for coaching, training, and motivating people hence our name Coach Train Motivate. With her background in sales and marketing and my ability to speak and influence we knew it was true a match and the perfect time for a business like this. We look forward to helping people in the business which will in fact help the business. We have designed this business to provide custom coaching, training, and consultation with our clients. It is a hands on approach and on-site at your own facility.