EGIA Contractor University

Educational Workshop

The Invincible In-Home Sales Professional

March 5-6, 2019 - Newport Beach, CA

Creating transformational financial results in the residential HVAC industry requires excelling in three key areas: Getting the Mind Right, Getting the Sales Right and Getting the Consistency Right. During this class, students will learn to execute in all three areas. You'll discover how to easily overcome the most common homeowner objections such as "I want three bids", "I want a cheaper price" and "I need to think about it." This comprehensive program is hands down the most powerful and effective program ever developed to help residential HVAC contractors consistently generate more sales leads, sell high-margin/high-efficiency solutions to homeowners and dramatically increase revenue.

Topics Covered:

  • How to sell high-margin/high-efficiency solutions in the face of homeowners who want a cheap price and bids from multiple contractors
  • How to earn business from homeowners who are "just getting information" and "want to think about it"
  • How to consistently beat the low ball competitor
  • How to consistently generate more sales leads and turn those leads into increased revenue and profits
  • How to create wealth and prosperity with integrity while focusing on high service… not high pressure

More Information

Course Materials

  • Course Manuals/Workbooks
  • Powerpoint Slides – Mindset Training
  • Embedded Videos of the Weldon Long Story – Mindset Training
  • Retail Sales Workbook
  • Retail Sales Credibility Presentation Manual from Weldon Long’s Platform

Who Should Attend?

  • Owners of Trades Businesses Who Want to Install Sales Process
  • Comfort Advisors
  • Technicians, ONLY if They Understand This Is a Comfort Advisors Platform

What to Bring

  • Existing Selling Tools
  • Load Calculation Methods
  • Proposal and Agreement Forms
  • Current Presentation
  • Comfort Advisor Training Manual
  • Sales Process Article

Follow-up Homework

  • Watch Selling Videos on Site
  • Customize the Credibility Book
  • Adapt Sales Forms to Support a Retail Cookbook Strategy
  • Ensure a Measurement System and Tracking Platform is in Place

Presenter Bio

Mike Treas

The HVAC Sales Coach

Mike brings experience in the contracting industry as a sales manager and comfort advisor for one of the largest and well respected residential heating and air conditioning contractors in the United States. He has personally worked with over 150 contracting companies across North America conducting training and consulting in the areas of sales, sales management, business management, customer service and technician lead generation training. His background consists of 35 years in sales and sales management bringing expertise, knowledge, techniques and strategies proven in the contracting industry to increase sales.

Mike’s diverse background includes movies and entertainment, public speaking, fitness and over 20 years in HVAC. As a talent agent in Hollywood, Mike had actors on television, commercials and movies. Running his own company, Mike lead his team to become the largest aerobic certification agency in the United States with a nationally recognized fitness magazine that was the first national publication specifically for the aerobic fitness community. With six motion picture credits to his name, Mike also brings film management and production to the table. What does that mean to you? It simply means that Mike knows how to entertain each and every audience plus organize training and consulting programs so you get what you pay for and walk away with the value you expect from such a performer.