EGIA Contractor University

Educational Workshop

The Elevated Consumer Buying Experience

February 12-13, 2019 - Orlando, FL

To truly take sales training to the next level, you need to get away from selling and start engaging and educating customers to discover the right choice and choose to do business with you versus selling them.

Learn the buyer psychology behind a more effective in-home process. Not just scripts and a process, but more of the WHAT, HOW and WHY of being a professional customer communication expert. This one-of-a-kind system that will elevate your company’s status in the consumer’s mind as a “Trusted Authority” and differentiate your salespeople as “Trusted Advisors” to position your company and premium solutions first and foremost in the customer’s mind as offering the quality, value, reliability and uniqueness their desire along with a relationship they can trust for life.

Creating an Elevated Consumer Buying Experience IS NOT the same as selling. This is not your typical sales training course. What you will learn is unlike anything you’ve ever heard in the industry. You are embarking a journey that will allow you change the way people think about you, your company and your product/services, and consider you in a different light than other contractors that simply want to make a sale and differentiate themselves on price.

Homeowners will DISCOVER what options will lead to a better life experience and value for their dollar, a higher return on investment, yield the desired impact, and make them happier, and will CHOOSE to do business with you without you having to apply pressure, haggle on price and SELL them. These customers that have previously long suffered the unsafe, unhealthy, comfort-compromising and energy-wasting experience of their old system will now realize a new level of safety, health, comfort, savings, peace of mind and happiness, and become loyal repeat customers of your company and ambassadors who generate more referrals.

Course Objectives:

  • Learn the self-limiting beliefs and headtrash that restrict you from achieving your potential
  • Develop the mindset, intent, and approach to sales success that feels right and natural
  • Apply communication techniques for having better conversations that advance the buying process
  • Teach customers how to buy and where true value comes from
  • Leverage tools and resources to engage and educate customers to discover why you represent the best value regardless of price
  • Learn how to properly position your company’s value proposition in the stories you share with your customers
    • Be perceived by prospects as a more valuable differentiated solution that is NOT a commodity that can be comparison shopped
    • Neutralize your competition and become the trusted advisor and local expert
    • Convert more sales for more money, more profit while yielding more happy customers, referrals, personal income (earn what you are worth), job satisfaction, and a better life

Presenter Bio

Drew Cameron

President, ProfitSpark & Energy Design System, Inc.

Drew Cameron is America’s Most Sought-After Sales & Marketing Strategy and Success Adviser to Home Services Contractors, is president of both ProfitSpark (formerly HVAC Sellutions) and Energy Design Systems, LLC: the premier industry alliance developing leading-edge technology along with providing complementary marketing planning, budgeting, content and consultative support; and sales recruiting, education, coaching, consulting, and performance and profit enhancement for Home Services Contractors.

Drew's 41 years of experience in all facets of running a residential contracting business help companies implement effective lead generating marketing sales strategies to build multi-million-dollar profit-generating home services companies. Drew is a renowned author, educator, coach, consultant, inspirational/educational/"irritational"/aspirational speaker, software developer, industry philanthropist, and an International Consultant Award Winner.

Drew is also the president of the Ron Cameron Foundation, a Board member, a Foundation Board Trustee, a Contractor University Founder & Faculty member for the Electric & Gas Industries Association (EGIA), a member of Black Belt Contracting (BBC), and a member of Air Conditioning Contractors of America (ACCA).