EGIA Contractor University


Writing Articles and Getting Written About

Recorded: August 21, 2018

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How and why do some contractors have articles written about them all the time? Mark Matteson is in a unique position to answer that question.

A bestselling author and international speaker, Mark started as a technician in 1976 in HVAC. He has published hundreds of articles online and in print, and has been written about extensively. He has worked on three continents and in 47 states, with some of the biggest and brightest contractors around the world.

Wielding his signature wit and self-effacing humor, Mark uses stories from his most successful clients, his own experiences, critical success factors of peak performing contracting professionals, and more to give you the tools you need to raise your own bar and maximize your profits and potential with your organization. In this webinar, you can expect to learn:

  • Why You Should Write Articles
  • Why Getting Articles Written About Your Company is So Important
  • How to Write an Article That Gets Published
  • It Turns Out, Writing Has Nothing to Do With English
  • If I Can Write Hundreds of Articles, You can Too (Mark flunked High School English and had one year of Junior College)
  • How to Handle Press Releases

Presenter Bio

Mark Matteson

Bestselling Author of Freedom from Fear and A Simple Choice

Mark Matteson is an international speaker and best-selling author of 15 books. He has been called "The Oracle of Optimism", "A Superlative Street Scholar", "An Intense Idea-Reporter". Mark travels 250 days a year around the globe delivering 75 "Edu-Training" Keynotes, Seminars, Panel Discussions and Workshops a year. Mark is a gifted storyteller, using self-effacing humor, high levels of interaction and powerful and proven business principles to inspire audiences to the highest levels of productivity and profit. Mark leaves audiences wanting more…he began his career in HVAC in 1976.