Recorded: February 28, 2017
How to close more sales for more money and have more satisfied customers.
Gain an eye-opening insight to pricing strategies for all home services sales. Drew Cameron, President of HVAC Sellutions and Energy Design Systems, Inc. will share the methodologies, philosophies, and techniques he uses with clients every day. He will show you the pricing mistakes most contractors make as well as the proper method for pricing your jobs to cover all direct costs, overhead, commissions, financing costs, profit (double-digit net profit), etc.
Once you have the right price, you have to get a customer to discover and decide that your value proposition is right for them. Consumers look for convenient and flexible payment plans when making large tickets purchases since the average US homeowner has only $3,800 in their bank account. Top sales professionals realize this and discuss money and payment options openly and effectively, not as an option or afterthought, but rather as the smart and primary way most consumers invest in home services.
Drew will then shift gears to discuss highly effective payment plans and the ways top professionals share this information with homeowners as part of crafting a compelling solution that truly solves their problems and makes economic sense. Inspire customers to emotionally aspire to desire to do business with you and appeal to their logical critical way of thinking where the money makes sense and you will win more business… GUARANTEED!
Drew Cameron is America’s Most Sought-After Sales & Marketing Strategy and Success Adviser to Home Services Contractors, is president of both ProfitSpark (formerly HVAC Sellutions) and Energy Design Systems, LLC: the premier industry alliance developing leading-edge technology along with providing complementary marketing planning, budgeting, content and consultative support; and sales recruiting, education, coaching, consulting, and performance and profit enhancement for Home Services Contractors.
Drew's 41 years of experience in all facets of running a residential contracting business help companies implement effective lead generating marketing sales strategies to build multi-million-dollar profit-generating home services companies. Drew is a renowned author, educator, coach, consultant, inspirational/educational/"irritational"/aspirational speaker, software developer, industry philanthropist, and an International Consultant Award Winner.
Drew is also the president of the Ron Cameron Foundation, a Board member, a Foundation Board Trustee, a Contractor University Founder & Faculty member for the Electric & Gas Industries Association (EGIA), a member of Black Belt Contracting (BBC), and a member of Air Conditioning Contractors of America (ACCA).