Recorded: February 28, 2017
How to close more sales for more money and have more satisfied customers.
Gain an eye-opening insight to pricing strategies for all home services sales. Drew Cameron, President of HVAC Sellutions and Energy Design Systems, Inc. will share the methodologies, philosophies, and techniques he uses with clients every day. He will show you the pricing mistakes most contractors make as well as the proper method for pricing your jobs to cover all direct costs, overhead, commissions, financing costs, profit (double-digit net profit), etc.
Once you have the right price, you have to get a customer to discover and decide that your value proposition is right for them. Consumers look for convenient and flexible payment plans when making large tickets purchases since the average US homeowner has only $3,800 in their bank account. Top sales professionals realize this and discuss money and payment options openly and effectively, not as an option or afterthought, but rather as the smart and primary way most consumers invest in home services.
Drew will then shift gears to discuss highly effective payment plans and the ways top professionals share this information with homeowners as part of crafting a compelling solution that truly solves their problems and makes economic sense. Inspire customers to emotionally aspire to desire to do business with you and appeal to their logical critical way of thinking where the money makes sense and you will win more business… GUARANTEED!
Drew Cameron is president of both HVAC Sellutions and Energy Design Systems, Inc. and has 38 years of experience in all facets of running a residential contracting business. He and his team work with contractors to implement effective lead generating marketing and build multi-million dollar profit-generating home services sales forces. Drew is a founder of the Contractors Consultants of America (CCA), a founding member of the Contractor Advisory Group (CAG), a member of Air Conditioning Contractors of America (ACCA), Electric & Gas Industries Association (EGIA) board member, Efficiency First board member, as well as a Consult & Coach Partner and Preferred Vendor Partner with Service Roundtable. Drew is a Tom McCart International Consultant of the Year Award Winner.