EGIA Contractor University


How to Effectively Use Direct Marketing to Grow Your Business

Recorded: September 28, 2016

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Join Mickey Lebeck President and CEO of Mailings Systems Inc. for an insightful webinar on How to Effectively Use Direct Marketing to Grow Your Business. Direct marketing is an essential tool in a marketing toolbelt. Advertising and PR are outstanding tools for building your brand; Direct marketing is its complementary counterpart that provides you with actual leads and sales. Mickey Lebeck will show you how to help achieve your marketing goals by utilizing 8 essential elements:

  • Why Data is King
  • Compelling Offers and their importance
  • Creative that pops
  • Consistency is key
  • Timing and Seasonality
  • Testing…testing
  • Scalability
  • Measurability and ROI

Presenter Bio

Mickey Lebeck

President & CEO, MSI

Mickey Lebeck is President and CEO of Mailings Systems Inc. MSI has been in the mailing business for 3 generations and over 80 years as a preeminent direct marketing experts for the home improvement industry. Mickey takes an exceptional approach to his business by putting the customer first, his passion for helping companies succeed, and commitment to holding himself accountable for results, is the cornerstone of his company. Many of the largest home improvement businesses in the country rely on MSI’s direct marketing expertise to make their phones ring and compel customers to buy more product.