EGIA Contractor University


Pricing for Profitability

Recorded: August 27, 2015

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Sales revenues missing the target? Profits falling below your goals? Closing ratios and average sale not meeting your objectives? Gain an eye-opening insight to pricing strategies for residential add-on, replacement sales, indoor air quality and whole house performance sales.

During this Leadership Academy webinar, Drew Cameron, President of HVAC Sellutions and Energy Design Systems, Inc. will share the methodologies, philosophies, and techniques he uses with clients every day for packaging, positioning and pricing product and service offerings to cover all direct costs, overhead, commissions, profit (double-digit net profit), etc. This is NOT an accounting, finance or cashflow webinar.

We will take a sales approach to pricing to drive sales and profit performance while differentiating your offerings. We will look at bundling and developing tiers of product/service packages as a way to shift mix of product sold and drive sales and effectively eliminate the competition.

Don’t miss this session or you will lose sales, profits, and commissions you and your company rightfully deserve!

Learning Objectives

  • Learn the pricing mistakes over 90% of contactors make
  • Learn how to cover your direct and indirect costs, and profit objectives for all job types.
  • Learn promotional pricing strategies, bundling, and tiering solutions

Presenter Bio

Drew Cameron

President, ProfitSpark & Energy Design System, Inc.

Drew Cameron is America’s Most Sought-After Sales & Marketing Strategy and Success Adviser to Home Services Contractors, is president of both ProfitSpark (formerly HVAC Sellutions) and Energy Design Systems, LLC: the premier industry alliance developing leading-edge technology along with providing complementary marketing planning, budgeting, content and consultative support; and sales recruiting, education, coaching, consulting, and performance and profit enhancement for Home Services Contractors.

Drew's 41 years of experience in all facets of running a residential contracting business help companies implement effective lead generating marketing sales strategies to build multi-million-dollar profit-generating home services companies. Drew is a renowned author, educator, coach, consultant, inspirational/educational/"irritational"/aspirational speaker, software developer, industry philanthropist, and an International Consultant Award Winner.

Drew is also the president of the Ron Cameron Foundation, a Board member, a Foundation Board Trustee, a Contractor University Founder & Faculty member for the Electric & Gas Industries Association (EGIA), a member of Black Belt Contracting (BBC), and a member of Air Conditioning Contractors of America (ACCA).