December 12-13, 2018 - New Orleans, LA
What separates a Daikin Elite dealer from the average contractor? Attain the foundational principles of leadership, vision, purpose, strategy, and communication. Over these two-days, you will discover and develop the skills needed to lead a successful company and a driven team. Through case studies and learning exercises, you will construct your leadership strategy and define a personal road map that will allow to you advance your skills, knowledge, and awareness.
PROBLEM: In the minds of most consumers, all dealers are the same. "You're selling commodities."
SOLUTION: "Brand Distinction." This powerful and interactive program will give dealers the knowledge and tools necessary to build a strong, passionate and meaningful culture and one-of-a-kind brand. With the use of case studies, real data, creative sessions and proven processes, this program will give the dealers everything they need to create a “Brand” that customers and employees alike will want to belong to and will remain loyal to.
What to Bring (Dealer)
Who Should Attend?
Russ Horrocks emerged as one of the most successful Comfort Advisors in America in the mid-90’s. Russ quickly took to sharing his unique knowledge of buyer psychology with sales forces across the country. He turned his profession into a passion, educating and coaching in-home sales and service advisors to understand the critical skills necessary to achieve results far exceeding personal mindset limitations and corporate expectations.
Most trainers preach about product and process. Russ teaches and coaches his sales and service protégés not only about what to do in the home and how to do to it, but more importantly, why. Why leads to a purpose allowing the people his students serve to build a strong connection based on a position of trust, confidence, competence and credibility. When matched with the creative execution of a process built to work with human nature and how people want to buy, it yields explosive growth.
Having mastered the sales process, in 2011 Russ joined with business development specialist, Drew Cameron, as Vice President of HVAC Sellutions to help clients enhance the performance of their entire business, and transcend growing one person or department at a time. Together they work in the trenches with their clients in every facet of building successful home services businesses.
Clients embrace Russ’ detailed holistic approach to assessing a company’s people, present state and potential. Drawing a blueprint for success, he collaborates with clients onsite, online, and on-the-phone to achieve operational excellence with a hands-on strategic approach to growing people and implementing profit-based processes and systems. Clients benefit from Russ’ 20 years of knowledge and national experience, along with his relentless pursuit of building happy, effective, top-performing professionals and developing a culture of success and achievement.