The following resources have been added to the Contracting Best Practices Resource Library. To access these new tools, visit the Best Practices Library.
7.10 - Google Local Services Ads: The Local Service by Google (Google Local) is a newer version of the paid search market, where Google is using their marketing prowess to promote those qualified contractors to consumers in the paid search medium. The key is the placement of the ad, on the Search Engine Results Page (SERP), as it is at the VERY TOP of the page. This placement creates prime real estate we cannot ignore as marketers. Also highlighted as the Google guarantee and review process. Learn about the details of the process and decide if you want to participate.
9.4 - Technician Development Model: Utilize this document to determine how you coach the technician on their role within your contracting company.