April 16, 2019 - Volume 73
EGIA Contractor University Weekly Update
Learn Industry Leaders’ Keys to Success at Contractor Leadership LIVE
"Uncovering Customer Problems with the Investigation Process"

Customers rely on your expertise as a home services professional to solve their problems, even if they're unaware a problem exists.

In part three of an ongoing series on service technician training, Weldon Long introduces step two of the R.I.S.C. process and how you can utilize the "investigation" stage to diagnose problems and deliver solutions. Plus, Gary Elekes helps you understand which questions to ask during the different stages of the in-home sales journey.

All that and more, on the latest episode of Cracking the Code!

Watch the Show
Download the Podcast

Watch now before it enters the EGIA members-only archive on 4/22.

Learn Industry Leaders’ Keys to Success at Contractor Leadership LIVE
on TV and Radio Advertising

Advertising through television and radio has been a long-lived marketing approach for reaching highly targeted audiences. But has broadcast advertising lost its luster in today’s digital landscape? In this month’s Snapshot Survey, we’re revisiting two previous surveys to understand how your company is currently utilizing tv and radio and how broadcast advertising has evolved over the last five years.

Take this month's survey on TV and Radio Advertising and be entered for a chance to win a $100 Visa or MasterCard gift card.

Take the Survey Now
Learn Industry Leaders’ Keys to Success at Contractor Leadership LIVE
The following training materials have been added to the Contracting Best Practices Online Library this week. EGIA Premium & Plus members can now log-in to the EGIA Contractor Portal to access these resources.

checkmark 4.5 – Planning for Capacity
checkmark 13.7 – Maintenance Technician Role Description and Expectations
checkmark 16.4 – Theoretical Production Capacity Planner
checkmark 11.1 – Maintenance Agreements – Cold Weather Tune-up Procedures
checkmark 11.1 – The Perfect Tune-up Suggestions
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Submit HVAC Scholarship Application by April 30, 2019

The EGIA Foundation is awarding 20 scholarships of $2,500 to students studying HVAC at an accredited community college, technical/vocational school, or other approved technical institute during the 2019-2020 academic year.

The last day for application submission is APRIL 30. Please share this opportunity with any high school seniors or recent graduates looking to advance their career in HVAC.

To learn more about the program and its eligibility requirements, or to apply, click below.

About the EGIA Foundation
Learn More & Apply
Learn Industry Leaders’ Keys to Success at Contractor Leadership LIVE
Free Snippet from Our Biweekly “Ask the Experts” Conference Calls

Why should we offer financing to a cash buyer?


You should offer financing to every buyer, cash or not. Financing includes credit cards, so let’s not forget about that. Cash buyers might like to put it on a credit card to get the points or the miles or the cash back. So, we offer financing to everyone because we don’t know if they’re a cash buyer. …

Read More

Register & Submit Your Own Questions for the Next "Ask the Experts" Conference Calls for Alliance and Premium EGIA Members

Register for Monday 4/29
10am Pacific (1pm Eastern)
Register for Monday 5/13
10am Pacific (1pm Eastern)
EPIC 2018
Register Now for the Ultimate Educational Experience for Contractors

We’ve assembled an all-star cast of industry titans to deliver you game-changing business expertise under the Vegas lights. Join us for 2 days of inspirational breakout sessions, dynamic networking opportunities, and powerful motivation from unforgettable keynote speakers – including television legend Jay Leno. Just listen to our previous attendee’s experience:

“I don’t know if you can put a price tag on the value of this conference with the amount of networking, information given and overall support for your business. Each speaker had endless amounts of knowledge.”

– Cathleen Helin, Northern Plumbing & Heating

Registration is now open for the event, with free tickets included at most EGIA membership levels. This event will sell-out, so don’t wait: lock-in your spot today!

Register Now
Learn Industry Leaders’ Keys to Success at Contractor Leadership LIVE
Sign Up Now to Secure a Seat

Spring is here and it may have brought a seasonal slowdown with it. This is the perfect time to register for EGIA’s educational workshops, designed to help you fortify your home services business.

There are four live educational workshops left on the calendar through the end of April, on wide-ranging topics that are absolutely crucial to the success of contracting businesses, including customer service, sales and leadership.

Most will sell out – and the slate of fall workshops is still five months away – so sign-up today while space is available. As always, registration is free for EGIA Premium Members!

View Full Event Schedule
EGIA Podcast
“Making the Phone Ring”

On ContractorConnect.org, Anonymous asks:

“What marketing media makes the phone ring the most? What is a good % of marketing budget to invest in each of the many marketing options, such as SEO, PPC, radio, direct mail, etc.? What has tracking shown for others?”

Visit ContractorConnect.org

See other contractors’ and consultants’ feedback, and join the conversation yourself, on Contractor Connect – the latest EGIA member benefit free for all members.

Industry Leading Financing Available for Contractors
Spotlight powered by Customer Lobby

Spotlight identifies customers in your database with untapped revenue opportunities. Then, it automatically sends personalized communications to get them back in the door. Businesses that use Spotlight see twice as many customers come back. Uncover the revenue opportunities in your database with Spotlight.

Special Offer for EGIA Members:
Customer Lobby will waive the $199 activation fee for all eligible EGIA members that purchase Spotlight.
HVAC Sales Academy Video
More About This Offer
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Learn Industry Leaders’ Keys to Success at Contractor Leadership LIVE
Service Management Operations

Service Management Operations is one of the 10 core areas of curriculum available through EGIA Contractor University, designed to make the service and the related functions more efficient and profitable. For each core curriculum topic, online classes, in-person workshops and online library resources (videos, templates, and implementation tools) are available for EGIA members. To learn more about our Service Management Operations, watch the intro video below and take the online class demo.

HVAC Sales Academy Video
Service Management Operations Online Class Demo
HVAC Sales Academy Video
Service Management Operations
Intro Video
For more information about EGIA membership,
call us at 866-502-2021 or visit www.egia.org/join
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