March 12, 2019 - Volume 68
EGIA Contractor University Weekly Update
Learn Industry Leaders’ Keys to Success at Contractor Leadership LIVE
"Pricing Maintenance Agreements"

Pricing your maintenance agreements too low is a surefire way to sink your home services business. But proper pricing isn’t rocket science, you just need the right approach!

This week, Weldon Long welcomes leading expert Gary Elekes to outline the key considerations you’ll need to assess when setting your service agreement pricing. Plus, our “Ask the Experts” panel explains how you can develop a service agreement company culture that continuously drives value.

All that and more, on the latest episode of Cracking the Code!

Watch the Show
Download the Podcast

Watch now before it enters the EGIA members-only archive on 3/18.

Learn Industry Leaders’ Keys to Success at Contractor Leadership LIVE
In February 2019, we surveyed contractors on marketing promotions. Below is the result from one of the questions we asked:

Does your company ever run marketing promotions?

Marketing promotions, like special discounts, rebates, and free equipment with purchase, are great tools to drive new business. According to the contractors who took our survey, 80% reported running special marketing promotions against 20% that do not. Though marketing promotions can be effective year-round, a combined 60% of companies offer promotions specifically in the spring and fall, which tend to be shoulder seasons. In geographic regions that have four true seasons, running marketing promotions can help boost revenue during mild-weather periods where business is naturally slow.


Log-in to access this month’s research report on Marketing Promotions, along with more than six years’ of industry research archives.

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Visit the Contractor University Core Curriculum and Best Practices Library at for training and education resources on marketing, promotional activities and other related topics.

Learn Industry Leaders’ Keys to Success at Contractor Leadership LIVE
on Employee Retention

Finding good employees is typically cited as the top problem facing contracting companies. But once you’ve made that hire, it’s even more crucial to keep them satisfied and employed with your company. But how? An overall positive environment? Benefits that increase with length of employment? In this month’s Snapshot Survey we’re asking contractors all about Employee Retention, so we can get an idea of the best practices going on the industry – what works and what doesn’t.

Take this month's survey on Employee Retention and be entered for a chance to win a $100 Visa or MasterCard gift card.

Take the Survey Now
February’s Contest Winner
Congratulations to Rick True of Batchelor’s Service in Mobile, AL, for winning last month's $100 gift card.
Learn Industry Leaders’ Keys to Success at Contractor Leadership LIVE
Free Snippet from Our Biweekly “Ask the Experts” Conference Calls

What should the average sale and closing ratio be for a tech lead?


Well, it depends on the type of lead it is. I think there are service agreement club leads and then there are crisis demand service type leads – those are two different animals. The closure rate should be north of 80% on a tech lead. I think that the type of sales process that you use: Are you selling with your techs or are you selling with comfort advisors? Or are you a hybrid? …

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Register & Submit Your Own Questions for the Next "Ask the Experts" Conference Calls for Alliance and Premium EGIA Members

Register for Monday 3/18
10am Pacific (1pm Eastern)
Register for Monday 4/1
10am Pacific (1pm Eastern)
EPIC 2018
Registration Now Open for the Can’t-Miss Contractor
Educational Event

Jay Leno, longtime host of NBC’s The Tonight Show, two-time Emmy winner and all around TV icon, will headline EPIC2019, the educational event that gives contracting business owners all the tools they need to take their companies to the next level.

Jay joins opening keynote Max Major, a famed mentalist, hypnotist and magician, along with the most accomplished group of industry educators ever assembled for one-and-a-half days of business-changing breakout sessions, invaluable networking opportunities, unforgettable keynotes and legendary Vegas entertainment.

Registration is now open for the event, with free tickets included at most EGIA membership levels. This event will sell-out, so don’t wait: lock-in your spot today!

Register Now
EGIA Members Save $75 On Registration

Join us at the High-Performance HVAC Summit put on by our friends at the National Comfort Institute, April 15-18 in Orlando -- the only event of its kind that focuses entirely on selling and delivering high-performance HVAC systems.

Open to the entire industry, the Summit gathers like-minded performance-based professionals in a powerful event that mixes general sessions, breakout workshops, networking and much more. You'll walk away refreshed and focused on this year's topic: the entire high-performance sales and delivery cycle.

Be sure to attend EGIA's "Breakthrough Business Leadership" workshop immediately following the event on April 18 at the same venue!

EGIA members receive a $75 discount off registration to the NCI Summit and Alliance and Premium EGIA members receive free registration to the April 18th "Breakthrough Business Leadership" workshop! Learn more and register today at the links below.

April 18 Leadership Workshop
NCI Summit Website
EGIA Podcast
“Employee Retention”

On, Jesse asks:

“My company is experiencing a problem with keeping employees from leaving skilled positions to other jobs. Is anyone else experiencing this issue?”


See other contractors’ and consultants’ feedback, and join the conversation yourself, on Contractor Connect – the latest EGIA member benefit free for all members.

Learn Industry Leaders’ Keys to Success at Contractor Leadership LIVE
Sign Up Now to Secure a Seat

We’re almost through the busy winter season – depending on your location – so a seasonal slowdown may be fast approaching for many businesses. What better time to focus on training?

There are 10 live educational workshops on the calendar through the end of spring, on wide-ranging topics that are absolutely crucial to the success of contracting businesses, including marketing, financials, customer service, sales, service agreements and much more.

Most will sell out, so sign-up today while space is available. As always, registration is free for EGIA Premium Members!

View Full Event Schedule
20 Awards Will Be Given to HVAC Students

The EGIA Foundation, a 501(c)(3) nonprofit organization dedicated to improving the workforce shortage facing our industry, is now accepting applications for its scholarship program for the 2019-20 academic year.

Created to help attract young students to the HVAC industry, and once again position it as a first-choice career option, the EGIA Foundation Scholarship Program will award $2,500 apiece to 20 students pursuing an HVAC technical degree, certificate or diploma during the ’19-20 academic year.

To learn more about the program and its eligibility requirements, or to apply, click below.

About the EGIA Foundation
Learn More & Apply
Industry Leading Financing Available for Contractors
Criscione Bros.

The premier marketing and brand management company for home services businesses, Criscione Bros. is a one-stop shop for all of your marketing needs, from design conception, sourcing and production to marketing and fulfillment. They can be your complete and single supplier for printed materials, promotional products, branded apparel and more!

Special Offer for EGIA Members:
10% discount plus access to exclusive monthly specials
HVAC Sales Academy Video
More About This Offer
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Learn Industry Leaders’ Keys to Success at Contractor Leadership LIVE
Prosperity Mindset Training

Learn how to develop a prosperity mindset that delivers transformational business results and allows you to thrive and prosper in the face of any adversity. Whether the challenge is the economy, cheap competitors or personal difficulty, you will learn how to become an unbeatable and unstoppable force to be reckoned with in the marketplace.

HVAC Sales Academy Video
Prosperity Mindset Class Demo
HVAC Sales Academy Video
Prosperity Mindset Intro Video
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