February 5, 2019 - Volume 63
EGIA Contractor University Weekly Update
Learn Industry Leaders’ Keys to Success at Contractor Leadership LIVE
“Using Guarantees to Sell More Systems”

Talking up your own company only goes so far in the eyes of the customer. But testimonials from other impartial satisfied customers? Those can speak volumes.

This week, Weldon Long explains how using testimonials, along with guarantees that your company will stand behind, can minimize the perception of risk to the homeowner and make them more comfortable waiving the "three bids" mindset.

Plus, Weldon discusses the great work being done by the EGIA Foundation, an industry-focused 501(c)(3) nonprofit that's currently awarding scholarships to students pursuing a postsecondary education in HVAC. Applications are now being accepted!

Watch the Show

Watch now before it enters the EGIA members-only archive on 2/11.

Learn Industry Leaders’ Keys to Success at Contractor Leadership LIVE
Free Snippet from Our Biweekly “Ask the Experts” Conference Calls

My salespeople close at about 35-40%. I really feel they’re wasting a lot of my leads. I pay them good commission. Do you have any ideas on how to get my closing rates higher?


There’s a couple of things in the questions that jump out at me. Number one, I hope we’re talking about marketed leads here. Because if we’re closing 35-40% of marketed leads, you’re at least in the right conversation. If we’re talking tech turnover leads, you’re getting destroyed …

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Register & Submit Your Own Questions for the Next "Ask the Experts" Conference Calls for Alliance and Premium EGIA Members

Register for Monday 3/4
10am Pacific (1pm Eastern)
Register for Monday 3/18
10am Pacific (1pm Eastern)
Learn Industry Leaders’ Keys to Success at Contractor Leadership LIVE
Affordable Lending Products & No Retroactive Interest on Promo Rates

We are proud to announce that RedBrick Financial Group is the newest addition to the EGIA GEOSmart Financing Clearinghouse, available exclusively to EGIA members. Focused on a true understanding of the "kitchen table" sale and a commitment to 0 and low dealer-fee programs that avoid costly buy-down fees, RedBrick offers fast, efficient, paperless application process in mere minutes.

Program highlights include:

checkmark ZERO dealer fee plans saving you money compared to other high cost finance providers or incurring additional credit card fees
checkmark Utilize our Good/Better/Best Selling calculator with low monthly payments to improve your close percentage and increase your average tickets
checkmark True 0% interest plans with no retroactive interest or APR % hike surprises and industry best low payment factors
checkmark Fully paperless process with driver license scan and e-signature for seamless transactions!
checkmark Competitive approval rates and large credit limits allowing your customers to consider all equipment options
checkmark A superior credit solution offering a simple interest, fixed rate installment loan instead of another credit card
checkmark No start-up, monthly fees or no monthly minimums. A risk free business decision and we can have you set up in days
Click below, or call 866-797-7343 for more information and to enroll today!
Learn More
Learn Industry Leaders’ Keys to Success at Contractor Leadership LIVE
on Marketing Promotions

In a perfect world, the phone would ring with new customers all on its own. But the truth is, especially during off-peak times of the year, marketing promotions can be necessary to drum up new business and bring in non-organic leads. But what types of promotions are prevalent among contractors? How do they work? In this month’s Snapshot Survey, we’re asking all about marketing promotions to determine what’s working and what isn’t among home services companies.

Take this month's survey on Marketing Promotions and be entered for a chance to win a $100 Visa or MasterCard gift card.

Take the Survey Now
January’s Contest Winner
Congratulations to Thomas Spall of TE Spall & Son, Inc. in Carbondale, PA, for winning last month's $100 gift card
20 Awards Will Be Given to HVAC Students

The EGIA Foundation, a 501(c)(3) nonprofit organization dedicated to improving the workforce shortage facing our industry, is now accepting applications for its scholarship program for the 2019-20 academic year.

Created to help attract young students to the HVAC industry, and once again position it as a first-choice career option, the EGIA Foundation Scholarship Program will award $2,500 apiece to 20 students pursuing an HVAC technical degree, certificate or diploma during the ’19-20 academic year.

To learn more about the program and its eligibility requirements, or to apply, click below.

About the EGIA Foundation
Learn More & Apply
EGIA Podcast
Take Acclaimed Weekly Show on the Go

Cracking the Code, our powerful weekly show hosted by New York Times bestselling author Weldon Long that explores industry news, strategies and roadmaps to success, is now available on the go!

Due to overwhelming demand, an audio edition of the renowned educational show is now in podcast form every Monday, giving contractors a chance to experience those game-changing insights and education on the road, between calls, or anywhere your phone goes.

EGIA Contractor University’s Cracking the Code Podcast is available on most podcast platforms, including Apple and Google, or you can listen directly on EGIA.org.

Listen Now

EGIA Contractor University’s Cracking the Code Podcast is available on most podcast platforms, including Apple and Google, or you can listen directly on EGIA.org.

Subscribe On iTunes
Subscribe On Google
EGIA Contractor University Event Updates
EGIA Contractor University Event Updates
EGIA Podcast
“Advertising Sponsorships (Events, Golf Courses)”

On ContractorConnect.org, Ty asks:

“Has anyone found any success advertising with golf courses (scorecards, tee markers, tents for events, etc.)? It seems relatively inexpensive. To put our company in perspective, we currently run radio, direct mail, internet PPC.”

Visit ContractorConnect.org

See other contractors’ and consultants’ feedback, and join the conversation yourself, on Contractor Connect – the latest EGIA member benefit free for all members.

Learn Industry Leaders’ Keys to Success at Contractor Leadership LIVE
Sign Up Now to Secure a Seat

We’re halfway into the busy winter season – depending on your location – so a seasonal slowdown may be just a few weeks away for many businesses. What better time to focus on training?

More than 25 acclaimed live educational workshops are on the calendar starting at the end of January through the end of spring, on wide-ranging topics that are absolutely crucial to the success of contracting businesses, including marketing, financials, customer service, sale, service agreements and much more.

Most will sell out, so sign-up today while space is available. As always, registration is free for EGIA Premium Members!

View Full Event Schedule
EPIC 2018
Save Your Spot at the Can’t-Miss Contractor Education Event

After the rave reviews of last year’s EPIC2018 conference, we’re excited to bring back the can’t-miss contractor educational summit on October 3rd and 4th at the Bellagio in Las Vegas.

Preregistration is now open for EPIC2019, which will bring together the most accomplished group of industry educators and world-renowned keynotes ever assembled in the industry. After a day and a half of networking, education and entertainment, attendees will walk away with business-changing insights, powerful strategies, and proven roadmaps to success that can be implemented in their businesses immediately.

Don’t wait, lock-in your spot today!

Pre-Register Now
Industry Leading Financing Available for Contractors
Service First Processing

A provider of credit card processing services for businesses, Service First Processing delivers personalized services while reducing your company costs, enhancing efficiency and ensuring data security.

Special Offer for EGIA Members:
60-day trial, no-cost EMV “Equipment Loaner Program,” 20% back on net processing revenue, and more!
HVAC Sales Academy Video
More About This Offer
View All Programs
Learn Industry Leaders’ Keys to Success at Contractor Leadership LIVE
Marketing, Branding & Lead Generation Training

Marketing, Branding & Lead Generation is one of the 10 core areas of curriculum available through EGIA Contractor University. For each core curriculum topic, online classes, in-person workshops and online library resources (videos, templates, and implementation tools) are available for EGIA members. To learn more about our marketing, branding & lead generation training, watch the intro video below and take the online class demo.

HVAC Sales Academy Video
Marketing, Branding & Lead Generation Online Class Demo
HVAC Sales Academy Video
Marketing, Branding & Lead Generation Intro Video
For more information about EGIA membership,
call us at 866-502-2021 or visit www.egia.org/join
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