October 9, 2018 - Volume 47
EGIA Contractor University Weekly Update
Learn Industry Leaders’ Keys to Success at Contractor Leadership LIVE
“The Importance of Giving Back”

The HVAC industry is facing a workforce problem that's becoming a full-blown crisis: There simply aren't enough qualified employment candidates out there. And of the current workers out there, many are approaching retirement. What can be done?

Enter the EGIA Foundation. In this week's episode of Cracking the Code, host Weldon Long introduces the 501(c)(3) nonprofit that's dedicated to turning around the employment problem through scholarships and actively changing the industry's image. And Weldon talks with one of the Foundation's first scholarship recipients.

Plus, Weldon takes viewer question on how to deal with clients who take your diagnostic service -- which may be a low-price loss leader -- and then don't move forward with your company, and whether you should spiff service techs on leads or just closes.

Watch the Show

Watch now before it enters the EGIA members-only archive on 10/15.

EGIA Podcast
Pre-Register Now for EPIC2019

On September 27 and 28, more than 400 contractors, business leaders, speakers, and other home services industry stakeholders descended upon the Cosmopolitan of Las Vegas for two days of intensive learning, inspiration and best practices.

For the unrivaled event, EGIA welcomed legendary keynote speakers Aron Ralston of 127 Hours fame and human behavior expert Connie Podesta, with other presentations offered by industry luminaries Weldon Long, Drew Cameron, Gary Elekes, Josh and Paul Kelly, Mark Matteson and Mike Treas.

While that event is officially in the books, EPIC2019, scheduled for October 3-4 at the Bellagio of Las Vegas, is less than a year away and preregistration is now open! But don’t hesitate: this year’s event sold out three months in advance, and we anticipate next year's event will sell out even sooner.

Pre-Register Now
Learn Industry Leaders’ Keys to Success at Contractor Leadership LIVE
Free Snippet from the Weekly "Ask the Experts" Conference Calls

I am new to marketing through social media. What should the cost of generating a lead in the social media world be?


I think the answer to that question is twofold. One, social media isn’t really a lead generation type of system. I don’t think contractors should look at it as that; it’s a branding strategy. And that doesn’t mean you won’t get a lead from those types of media, it really is just not a place where you would expect to get a direct lead from – say, Facebook or YouTube or Instagram or LinkedIn or any of those types of channels. So social media is really about projecting your image, projecting a brand strategy, enforcing your brand promise...

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Register & Submit Your Own Questions for the Next "Ask the Experts" Conference Calls for Alliance and Premium EGIA Members

Register for Monday 10/15
10am Pacific (1pm Eastern)
Register for Monday 10/22
10am Pacific (1pm Eastern)
EGIA Podcast
“Differentiate From Other Contractors”

How can you set yourself apart from your competition -- truly differentiate yourself from the field?

Consultant, educator and "resultant" Drew Cameron joins Mark Matteson in the latest episode of the Contractor Coffee Club podcast, to offer his tried and true strategies to not just make yourself a better version of the competition -- but morph into a different company entirely that truly stands out from the crowd.

Subscribe On iTunes
Listen Now
Learn Industry Leaders’ Keys to Success at Contractor Leadership LIVE
Sign Up Now to Secure a Seat

More of the Fall 2018 slate of educational workshops are reaching capacity, but don’t worry, there will be plenty more opportunities to experience the one- to two-day game-changing educational experiences that are garnering rave reviews industry-wide: We have officially announced the Spring 2019 Workshop Calendar!

Twenty-five more acclaimed live educational workshops have been added to the calendar beginning in January, on topics like marketing, financials, customer service, sale, service agreements and much more!

As always, registration is free for EGIA Premium Members!

View Full Event Schedule
Learn Industry Leaders’ Keys to Success at Contractor Leadership LIVE
on Overcoming Seasonality

Shoulder seasons -- decreased business during the off-peak seasons -- are a major obstacle for nearly every contracting company. But how do companies attempt to flatten the highs and lows of seasonality? How does the time of year affect hiring, firing and seasonal employees? In this month's Snapshot Survey, we're asking all about overcoming seasonality to learn what's working -- and what's not -- across the industry.

Take this month's survey on Overcoming Seasonality and be entered for a chance to win a $100 Visa or Mastercard gift card.

Take the Survey Now
September’s Contest Winner
Congratulations to Thomas Lucas of Dayco Systems in Atlanta, GA, for winning last month's $100 gift card
EGIA Podcast

Consistency Selling, the hotly anticipated new book from New York Times bestselling author and EGIA Contractor University faculty member Weldon Long, is now available at bookstores everywhere, including nearly every airport bookseller in the country!

In his new book, Weldon shares many of the powerful sales strategies and philosophies that helped him eliminate the peaks and valleys from his sales record en route to building an Inc. 5000 business that grew beyond $20 million in sales within just five years!

View a Consistency Selling demo
Order on Amazon
EGIA Podcast
“Geo Fencing”

On ContractorConnect.org, Frank asked:

“I was made aware of 'Geo Fencing' by a marketing guy recently. He claims it works great for his customers and it would work great for me. (What else would he say??) I picture it working well for IAQ (fence every allergy clinic), but I’m having difficulty seeing it in HVAC AOR. Opinions? Anyone using it?”

Visit ContractorConnect.org

See other contractors’ and consultants’ feedback, and join the conversation yourself, on Contractor Connect – the latest EGIA member benefit free for all members.

Learn Industry Leaders’ Keys to Success at Contractor Leadership LIVE
In September 2018, we surveyed contractors on local events & home shows. Below is the result from one of the questions we asked:

How many local events does your company participate in per year?

While the vast majority of respondents indicated their companies do attend local events, the frequency of those events varied widely. Two local events per year was the leading response, by 20% of those surveyed, followed closely by four (17%) and three (16%) events. Events can be a great lead generation platform, but the exact number of local events a company engages in is less important than how they strategically fit into a company’s overall marketing budget, seasonal personnel availability and other considerations.


Log-in to access the full Snapshot Survey archives.

Log-in Now
EGIA Podcast
“Supercharged Service with Performance-Based Diagnostics”

A service manager reviewing the week’s service records called me to report a tell-tale pattern he discovered. He found most technicians consistently repeat the same 10 to 15 repairs. Let’s take a look at the impact on your customers and company when technicians slip into autopilot and fail to search for performance-based solutions. …

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EGIA has partnered with National Comfort Institute (NCI), the HVAC industry’s leading technical training organization, to create the High Performance HVAC Alliance which delivers a powerful new joint membership opportunity for contractors. The new alliance membership option includes all the benefits of both EGIA and NCI premium memberships at a significantly reduced rate.

Join As An Alliance Member
Learn More
Learn Industry Leaders’ Keys to Success at Contractor Leadership LIVE
Industry Leading Financing Available for Contractors
Transworld Systems, Inc.

Transworld Systems Inc. has created a diplomatic third-party approach to debt collection, allowing you to recover your money without alienating your customers. TSI's Accelerator product will make five contacts with your customers, every 5-7 days, all in your company's name. 100% of money recovered returns to your company.

Special Offer for EGIA Members:
Exclusive discounting pricing below the standard TSI “street” price.
HVAC Sales Academy Video
More About This Offer
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Learn Industry Leaders’ Keys to Success at Contractor Leadership LIVE
Service Agreement Training

Service Agreement training is one of the 10 core areas of curriculum available through EGIA Contractor University. For each core curriculum topic, online classes, in-person workshops and online library resources (videos, templates, and implementation tools) are available for EGIA members. To learn more about our service agreement training, watch the intro video below and take the online class demo.

HVAC Sales Academy Video
Service Agreement Class Demo
HVAC Sales Academy Video
Service Agreement Intro Video
For more information about EGIA membership,
call us at 866-502-2021 or visit www.egia.org/join
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