September 11, 2018 - Volume 43
EGIA Contractor University Weekly Update
Learn Industry Leaders’ Keys to Success at Contractor Leadership LIVE
“Consistent Action Towards the Dream”

The key to success is consistent action. You don't climb a mountain by leaping to the top -- you conquer it one step at a time.

This week on Cracking the Code, Weldon Long explains how successful people -- and those who strive to be successful -- program their subconscious mind to take consistent action toward a dream. "You can't be obsessed and not be successful."

Plus, Weldon answers questions on product demonstration, how to invest in training employees while protecting that investment from leaving your company, and much more!

Watch the Show

Watch now before it enters the EGIA members-only archive on 9/17.

EGIA Podcast
“Sales Commission”

On, Frank asked:

“What number do you use to calculate sales commission – on calculated breakeven, on breakeven + profit, or other?”

See other contractors’ and consultants’ feedback, and join the conversation yourself, on Contractor Connect – the latest EGIA member benefit free for all members.

Learn Industry Leaders’ Keys to Success at Contractor Leadership LIVE
Free Snippet from the Weekly "Ask the Experts" Conference Calls

What timekeeping apps do you recommend?


Number one, I don’t ever like to reinvent the wheel, and I don’t like to double entry if I can avoid it. So I believe the software you use to run your business, if you’re using some type of service management, service dispatch software, there’s some kind of timekeeping element in those programs. So some listeners I know are in Quickbooks for their accounting, and then they’ve got some type of folded-on service management; that service management software should have that. I believe Quickbooks has a payroll function as well that will allow you to track time. So if you can do everything within the system that you’re already operating in, I’m going to recommend that you work in that. I know software programs like Aptora...

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Register & Submit Your Own Questions for the Next "Ask the Experts" Conference Calls for Alliance and Premium EGIA Members

Register for Monday 9/17
10am Pacific (1pm Eastern)
Register for Monday 9/24
10am Pacific (1pm Eastern)
EGIA Podcast
“Converting More Website Visitors”

95% of visitors are leaving contractors' websites without doing anything. They don't take action. They don't book a call. That's not only a wasted opportunity, but potentially mass amounts of wasted marketing dollars.

In the latest episode of Contractor Coffee Club, Mark Matteson welcomes Trevor Flannigan, COO of HomeServiceChats, who talks about strategies for converting more website visitors and maximizing marketing spend.

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Listen Now
Learn Industry Leaders’ Keys to Success at Contractor Leadership LIVE
on Local Events & Home Shows

More and more often, marketing and lead generation has shifted online. But there are still tried and true in-person methods to drum up new business, including an industry favorite – the home show, and other live, face-to-face events. In this month’s Snapshot Survey, we’re asking all about local events and home shows to better understand how contractors are embracing event marketing.

Take this month's survey on Local Events & Home Shows and be entered for a chance to win a $100 Visa or Mastercard gift card.

Take the Survey Now
Learn Industry Leaders’ Keys to Success at Contractor Leadership LIVE
In August, we surveyed contractors on after-hours service calls. Below is the result from one of the questions we asked:

Does your company answer after-hours service calls?

First and foremost, we wanted to know how many companies field and respond to after-hours services calls, and it turns out an overwhelming 96% keep employees handy throughout the night. While companies operate on a standard schedule, equipment, of course, isn’t always polite enough to only breakdown during normal business hours. If and how a company offers after-hours service can be a complex problem to address, but the merits of keeping people available round-the-clock are all too apparent. A customer knowing that a problem that arises at any time, day or night, will be addressed in a timely manner may be the difference between them picking your company or your competitor. And as the 96% to 4% split shows, your competitor probably answers after-hours service calls.


Log-in to access this month’s research summary report on After-Hours Service Calls, as well as the full Snapshot Survey archives.

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Visit the interactive Contracting Best Practices Library on for training and education resources on managing after-hour service calls.

Learn Industry Leaders’ Keys to Success at Contractor Leadership LIVE
Sign Up Now to Secure a Seat

EGIA’s acclaimed live educational workshops are back this fall and, as always, registration is free for EGIA Premium Members! Upcoming workshops include:

View Full Event Schedule
EGIA Podcast
“Four Obstacles to Carbon Monoxide Testing”

Carbon monoxide (CO) poisoning is one of those scary issues that most HVAC professionals hope to never encounter. As with many frightening things we want to avoid, this doesn’t make those issues go away. The threat is very real even though a blind eye is often turned to it.

With all the stories and reports regarding the dangers of this silent killer, I’m amazed more HVAC technicians don’t test for it. With proper training, test instruments, and dedication, the skills needed to solve CO-related problems can be part of your regular service offerings.

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EGIA has partnered with National Comfort Institute (NCI), the HVAC industry’s leading technical training organization, to create the High Performance HVAC Alliance which delivers a powerful new joint membership opportunity for contractors. The new alliance membership option includes all the benefits of both EGIA and NCI premium memberships at a significantly reduced rate.

Join As An Alliance Member
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Learn Industry Leaders’ Keys to Success at Contractor Leadership LIVE
Industry Leading Financing Available for Contractors

The days when you got a referral from over the fence are going by the wayside. Now when people want to know if they can trust your business, they take the word of a stranger on sites like Yelp or Google. These sites can be a huge hurdle to grow your business, because people that write these reviews tend to skew negatively and don’t necessarily accurately reflect the quality of work you provide. Enter RevuKangaroo, a system to help you grow your business by increasing positive reviews on 3rd party review sites including Google, Yelp, the BBB, Angie's List, Facebook and many others.

HVAC Sales Academy Video
Special Offer for EGIA Members:
$7 for a 30-day trail and your set-up fee ($199 value) waived!
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Learn Industry Leaders’ Keys to Success at Contractor Leadership LIVE
Prosperity Mindset Training

Learn how to develop a prosperity mindset that delivers transformational business results and allows you to thrive and prosper in the face of any adversity. Whether the challenge is the economy, cheap competitors or personal difficulty, you will learn how to become an unbeatable and unstoppable force to be reckoned with in the marketplace.

HVAC Sales Academy Video
Prosperity Mindset Class Demo
HVAC Sales Academy Video
Prosperity Mindset Intro Video
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