May 01, 2018
EGIA Contractor University Weekly Update
Learn Industry Leaders’ Keys to Success at Contractor Leadership LIVE
Free Snippet from the Weekly "Ask the Experts" Conference Calls

What trends have you seen in relation to what residential customers care most about?


One of the things I see customers care about always, is their family. Customers care about their family. Especially our main customer, who is...

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Register & Submit Your Own Questions for the Next "Ask the Experts" Conference Calls for Premium EGIA Members

Register for Friday 5/4
1pm Pacific (4pm Eastern)
Register for Monday 5/7
10am Pacific (1pm Eastern)
Learn Industry Leaders’ Keys to Success at Contractor Leadership LIVE
“Always Learning, Always Growing”

The moment we stop learning -- as an employee, business owner or person -- is the moment we stop growing and simply start getting old.

In this week's episode of Cracking the Code, New York Times bestselling author Weldon Long talks about how to constantly push yourself to be better in your business.

Plus, he explains why hiring that A+ salesperson isn't just luck or highest-bidding -- it also involves onboarding, benchmarking and ongoing training and feedback.

Watch the show now before it enters the members-only archive on May 7th.

Watch the Show
Learn Industry Leaders’ Keys to Success at Contractor Leadership LIVE
Back in May 2013, we surveyed contractors on Advertisements in Print Publications. Below is the result from one of the questions we asked:

How much of your company’s overall marketing budget is allocated to print advertisements in publications?

Of the contractors who said that they did run advertisements in print publications, the majority (57%) indicated that they were allocating ten percent or less of their overall marketing budget towards ads in print publications. As a follow-up question, we asked the contractors if they have decreased their overall spending on advertisements in printed publications over the last several years and 72% said “yes” they have decreased their overall spending on advertisements in printed publications.


Log-in to access seven years’ worth of industry research data, including the latest summary report on Direct Mail Marketing.

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EGIA Podcast
“Financing Musts for Every Contractor”

The most successful contractors offer financing with every purchase. Not only can it increase the average ticket, it can improve customer satisfaction, enabling homeowners to buy the unit that's the best fit for them without breaking the bank -- rather than just purchasing the cheapest unit on the market.

Contractor financing guru Eric Howarth joins Mark Matteson in the latest episode of Contractor Coffee Club, sharing some powerful financing information and resources that every contractor needs to know.

Learn More & Listen Now
Learn Industry Leaders’ Keys to Success at Contractor Leadership LIVE
on Company Vision & Culture

A company vision can go a long way toward informing a business plan and aligning employees toward a common goal and ideal. But how do you establish that vision? And what role does company culture play? In May’s Snapshot Survey, we’re asking all about Company Vision & Culture to get an idea of which practices work throughout the industry – and which don’t.

Take this month's survey on Company Vision & Culture and be entered for a chance to win a $100 Visa or Mastercard gift card.

Take the Survey Now
April’s Contest Winner
Congratulations to Candace Chapman of Sanders Home Services in Voorhees Township, NJ, for winning last month's $100 gift card
Learn Industry Leaders’ Keys to Success at Contractor Leadership LIVE
Learn Industry Leaders’ Keys to Success at Contractor Leadership LIVE

EGIA Contractor University completes its successful spring schedule of in-person workshops in Philadelphia this month!

Seats to the remaining workshops on our spring schedule are sold out, but waitlist spots are still available.

Each delivers powerful, digestible insights and strategies that attendees can take back and implement in their companies immediately. As always, free registrations are available for EGIA Premium Members.

View Full Event Schedule
EPIC 2018
The Experience You Need to Help Your Business Thrive

Attend EPIC2018 September 27-28 in Las Vegas, and experience the keynote speakers, breakout presentations, networking opportunities and indispensable resources you need to recharge and evolve your contracting business -- whether you're struggling with profitability or simply trying to get to the next level of success!

Keynote speakers include human behavior expert Connie Podesta and legendary outdoorsman Aron Ralston, whose harrowing story inspired the Oscar-nominated film 127 Hours. Smaller sessions on topics crucial to contracting businesses will be led by Contractor University’s acclaimed faculty, including Weldon Long, Gary Elekes, Drew Cameron and more!

For attendees who can arrive September 26, a welcome reception will be hosted at the Marquee Nightclub, including complimentary drinks and hors d'oeuvres and the industry’s best networking opportunities.

All contractors are welcome. Free registrations are available for EGIA Premium, Plus and CBS members. Visit for more details or to register for the event that will change your life and impact your business forever!

Visit EPIC2018 Website
Learn Industry Leaders’ Keys to Success at Contractor Leadership LIVE
Customer Service & Dispatching Training

Customer Service & Dispatching Training is one of the 10 core areas of curriculum available through EGIA Contractor University, created to streamline and improve the customer service process and help companies book more of the calls they’re already receiving. For each core curriculum topic, online classes, in-person workshops and online library resources (videos, templates, and implementation tools) are available for EGIA members. To learn more about our Customer Service & Dispatching Training, watch the intro video below and take the online class demo.

HVAC Sales Academy Video
Customer Service & Dispatching Online Class Demo
HVAC Sales Academy Video
Customer Service & Dispatching
Intro Video
Industry Leading Financing Available for Contractors
Service First Processing

A provider of credit card processing services for businesses, Service First Processing delivers personalized services while reducing your company costs, enhancing efficiency and ensuring data security.

Special Offer for EGIA Members:
60-day trial, no-cost EMV “Equipment Loaner Program,” 20% back on net processing revenue, and more!
HVAC Sales Academy Video
More About This Offer
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Industry Leading Financing Available for Contractors
At EGIA, we have found that the most successful contractors throughout the country all have one major thing in common: they offer financing options with every sale. Yet it can be confusing weaving your way through all the financing solutions in the marketplace, and costly to pick the wrong one for your company. Our GEOSmart Financing Clearinghouse solves that problem. EGIA will clear the way and help you pick the right program for your business. We have done the research, vetted the leading finance service offerings, and leveraged our national buying power to secure the best financing solutions for our EGIA members.
View Available Programs
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