April 17, 2018
EGIA Contractor University Weekly Update
Learn Industry Leaders’ Keys to Success at Contractor Leadership LIVE
“How to Attract (And Keep!) Good People”

You can brainstorm the greatest company vision in the world. But without recruiting and retaining the right people to help you achieve that vision, your business can't thrive.

Weldon Long and Mark Matteson know the issues all too well. On this week's Cracking the Code, the two industry veterans and bestselling authors outline proven tactics for attracting and keeping the best people -- including leveraging referrals, working with trade schools, incentivizing and appreciating your people, and more!

Watch the show now before it enters the members-only archive on April 23rd.

Watch the Show
Learn Industry Leaders’ Keys to Success at Contractor Leadership LIVE
Back in May 2013, we surveyed contractors on Credit Card Processing. Below is the result from one of the questions we asked:

What percentage of your customers pay with a credit card?

When we asked contractors who do accept credit cards what percentage of their customers paid them via credit card, 62% said that 0-20 percent of their customers used credit cards to pay for their projects. This data suggests that while a large percentage of homeowners require “non-cash” payment methods to pay for their home improvement projects, many of those same homeowners are reluctant to put large home improvement purchases on their credit cards due to the high interest rates normally associated with traditional credit cards and/or not having enough available credit on their cards to pay for the project.

To overcome this obstacle, every home improvement business should consider offering their own pre-arranged third-party financing solution which, more times than not, can provide homeowners with much more attractive rates & terms. EGIA offers many of these types of financing programs through our GEOSmart Financing Clearinghouse. To learn more, visit EGIA.org/geosmart.


Log-in to access seven years’ worth of industry research data, including last month’s summary report on Direct Mail Marketing.

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Learn Industry Leaders’ Keys to Success at Contractor Leadership LIVE
Free Snippet from the Weekly "Ask the Experts" Conference Calls

How often would you recommend debriefing performance with each of your service techs?


We debrief after each call. Meaning the technician has to call in and debrief obviously with the call taker or the dispatcher on each call. And then I’ll do one-on-one debriefing on their performance, not as a group...

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Register & Submit Your Own Questions for the Next "Ask the Experts" Conference Calls for Premium EGIA Members

Register for Friday 4/20
1pm Pacific (4pm Eastern)
Register for Monday 4/23
10am Pacific (1pm Eastern)
EGIA Podcast
“What Gets Measured Gets Done”

Where performance is measured, performance improves. But how do you know what to measure? And how can you use that measurement to ensure your performance -- salespeople, service techs, anyone -- is where it should be?

Mark Matteson explains that and more in the latest episode of Contractor Coffee Club. Plus, how the simple method Mark calls the "Hour of Power" can transform your day-to-day life -- personal and professional.

Learn More & Listen Now
Learn Industry Leaders’ Keys to Success at Contractor Leadership LIVE
on Vehicle Fleet

Every home services company needs vehicles. But how those vehicles are managed can vary widely between companies, from total costs and types of vehicle to how ongoing costs are covered. In April's Snapshot Survey, we're asking all about Vehicle Fleet to determine how companies use them in their overall strategy.

Take this month's survey, on Vehicle Fleets, and be entered for a chance to win a $100 Visa or Mastercard Gift Card.

Take the Survey Now
Learn Industry Leaders’ Keys to Success at Contractor Leadership LIVE

Just three more EGIA Contractor University in-person workshops remain on our spring calendar – and spots are nearly all filled up!

Sacramento hosts the critically acclaimed The Invincible Replacement Sales Professional workshop April 26-27. That same workshop, as well as the Technician Communications & Selling session, then comes to Philadelphia in May.

Each delivers powerful, digestible insights and strategies that attendees can take back and implement in their companies immediately. Free registrations are available for EGIA Premium Members.

View Full Event Schedule
EPIC 2018
Register Now for the Event That Will Help Your Business Realize its Potential

EPIC2018, the ultimate success summit for home services contractors, is coming to Las Vegas September 27 and 28, featuring a line-up of powerful speakers, networking opportunities and breakout sessions to help you take your business to the next level.

Special keynote presenters include human behavior specialist Connie Podesta, who can help you understand your customer and competitor, and Aron Ralston, upon whom the Oscar-nominated film "127 Hours" was based!

Visit EGIA.org/EPIC2018 for more details or to register for the event that will change your life and impact your business forever! All contractors are welcome. Free registrations are available for EGIA Premium, Plus and CBS members.

Visit EPIC2018 Website
Learn Industry Leaders’ Keys to Success at Contractor Leadership LIVE
Marketing, Branding & Lead Generation Training

Marketing, Branding & Lead Generation is one of the 10 core areas of curriculum available through EGIA Contractor University. For each core curriculum topic, online classes, in-person workshops and online library resources (videos, templates, and implementation tools) are available for EGIA members. To learn more about our marketing, branding & lead generation training, watch the intro video below and take the online class demo.

HVAC Sales Academy Video
Marketing, Branding & Lead Generation Online Class Demo
HVAC Sales Academy Video
Marketing, Branding & Lead Generation Intro Video
Industry Leading Financing Available for Contractors
Contractor Nation

An industry leader in lead generation, Contractor Nation's internet marketing program starts with a custom built, fully optimized website that's promoted using free of charge using SEO, PPC and more. When the leads start rolling in, you simply pay per lead generated through the program.

No set up fees. No monthly fees. No PPC fees. No charge for customers that search for you on their own. You only pay when your marketing program generates a lead.

Special Offer for EGIA Members:
Annual reward of 2% on billable leads
HVAC Sales Academy Video
More About This Offer
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EPIC 2018
Special Discount for EGIA Members

EGIA is proud to partner with the Home Performance Coalition for an exciting conference and trade Show focused on building science, healthy housing, technical innovations and more. Visit the EGIA booth April 23-26, 2018, in Philadelphia, PA, and make sure you take in the open Q&A session with EGIA Contractor University’s Drew Cameron on how to boost your sales!

Use promo code NATEGIAZ for $100 off the current registration rate!

Learn More & Register
Industry Leading Financing Available for Contractors
At EGIA, we have found that the most successful contractors throughout the country all have one major thing in common: they offer financing options with every sale. Yet it can be confusing weaving your way through all the financing solutions in the marketplace, and costly to pick the wrong one for your company. Our GEOSmart Financing Clearinghouse solves that problem. EGIA will clear the way and help you pick the right program for your business. We have done the research, vetted the leading finance service offerings, and leveraged our national buying power to secure the best financing solutions for our EGIA members.
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