Contractor University Weekly Update

April 03, 2018

Learn Industry Leaders’ Keys to Success at Contractor Leadership LIVE

“Preventing the Price Objection”

How do you overcome that dreaded price objection?

How do you set up the perfect service call -- not just by answering the phone, but by delivering a memorable experience right off the bat?

Weldon Long covers all of that and more, plus a look at the latest industry research data, in this week's episode of Cracking the Code.

Watch the Show

“Mastering HVAC Sales with Weldon Long”

In 5 years, New York Times bestselling author Weldon Long went from an ex-convict in a homeless shelter to building an Inc. 5000 HVAC company with over $20,000,000 in sales – and he did it by adopting the “Prosperity Mindset” and perfecting the sales process.

In the latest episode of Contractor Coffee Club, Weldon joins host Mark Matteson to offer some strategies, stips and stories that helped him build his company and his mindset.

Learn More & Listen Now

Free Snippet from the Weekly "Ask the Experts" Conference Calls

QUESTION:
How can I ensure that my team is actually offering our financing options to the customer?

DREW CAMERON:
I love the conversation on financing, one of my favorite topics. And companies that embrace this are the ones that can kind of take their game to the next level. You can just show customers a way that they can get what they want today and not have...

Register & Submit Your Own Questions for the Next "Ask the Experts" Conference Calls for Premium EGIA Members

Register for Friday 4/6
1pm Pacific (4pm Eastern)

Register for Monday 4/9
10am Pacific (1pm Eastern)

Back in April 2013, we surveyed contractors on Email Marketing. Below is the result from one of the questions we asked:

Does your company do email marketing?

We asked our contractor network if their company was currently doing any form of email marketing to homeowners and 55% said “Yes”. Email marketing can be one of the most powerful marketing tools for contracting businesses if it is done correctly. There are 3 main reasons that every contracting business should seriously consider incorporating email marketing into their ongoing marketing strategy. First, email marketing is one of the least expensive marketing activities. It requires no printing, no postage and very little labor / production time when compared to other types of marketing. Second, it is immediate. Within a simple click on a button, you can deliver an email marketing piece to thousands of customers and generate a virtual instantaneous response. Third, it is measurable. Unlike many other marketing activities, you can accurately measure the effectiveness of your email campaigns by monitoring who is opening and clicking on the links in your emails.

Log-in to access six years’ worth of industry research summary report archives, including the latest report on the Perfect Service Call.

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Learn More About Marketing,
Branding & Lead Generation Here

on Vehicle Fleet

Every home services company needs vehicles. But how those vehicles are managed can vary widely between companies, from total costs and types of vehicle to how ongoing costs are covered. In April's Snapshot Survey, we're asking all about Vehicle Fleet to determine how companies use them in their overall strategy.

Take this month's survey, on Vehicle Fleets, and be entered for a chance to win a $100 Visa or Mastercard Gift Card.

Take the Survey Now

March’s Contest Winner

Congratulations to Ron Neeley of Swiss Air Heating & Cooling in
St. Louis, MO, for winning last month's $100 gift card.

Five EGIA Contractor University educational workshops remain on our spring calendar, each promising to deliver tools you need to evolve your business through specialized knowledge, insights and roadmaps to success. This year’s previous workshops have been acclaimed by attendees for the growth-potential and powerful changes the events have helped them bring to their businesses.

Topics for the one- and two-day sessions include The Invincible Sales Professional and Technician Communication & Selling.

Taking place in Houston, Philadelphia and Sacramento, each classroom delivers digestible, actionable insights that attendees can take back and implement in their company immediately. Free registrations are available for EGIA Premium Members.

View Full Event Schedule

EPIC2018, the ultimate success summit for home services contractors, is coming to Las Vegas September 27 and 28, featuring a line-up of powerful speakers, networking opportunities and breakout sessions to help you take your business to the next level.

Special keynote presenters include human behavior specialist Connie Podesta, who can help you understand your customer and competitor, and Aron Ralston, upon whom the Oscar-nominated film "127 Hours" was based!

Visit EGIA.org/EPIC2018 for more details or to register for the event that will change your life and impact your business forever! All contractors are welcome. Free registrations are available for EGIA Premium, Plus and CBS members.

Visit EPIC2018 Website

Prosperity Mindset Training

Learn how to develop a prosperity mindset that delivers transformational business results and allows you to thrive and prosper in the face of any adversity. Whether the challenge is the economy, cheap competitors or personal difficulty, you will learn how to become an unbeatable and unstoppable force to be reckoned with in the marketplace.

Prosperity Mindset Class Demo

Prosperity Mindset Intro Video

Industry Leading Financing Available for Contractors

Aptora

For the company that has outgrown QuickBooks, Aptora Total Office Manager is the only software program you need to run your entire business, from accounting, scheduling and inventory to sales, customer histories and marketing -- plus much more!

Add in Aptora Mobile II to empower your techs to process orders and create invoices, as well as unlocking a complete dispatch board to manage jobs and track employees.

Special Offer for EGIA Members:
Special discounted pricing not available anywhere else!

More About This Offer

View All Programs

Special Discount for EGIA Members

EGIA is proud to partner with the Home Performance Coalition for an exciting conference and trade Show focused on building science, healthy housing, technical innovations and more. Visit the EGIA booth April 23-26, 2018, in Philadelphia, PA, and make sure you take in the open Q&A session with EGIA Contractor University’s Drew Cameron on how to boost your sales!

Use promo code NATEGIAZ for $100 off the current registration rate!

Learn More & Register

At EGIA, we have found that the most successful contractors throughout the country all have one major thing in common: they offer financing options with every sale. Yet it can be confusing weaving your way through all the financing solutions in the marketplace, and costly to pick the wrong one for your company. Our GEOSmart Financing Clearinghouse solves that problem. EGIA will clear the way and help you pick the right program for your business. We have done the research, vetted the leading finance service offerings, and leveraged our national buying power to secure the best financing solutions for our EGIA members.

View Available Programs

Request Information

For more information about EGIA membership,
call us at 866-502-2021 or visit www.egia.org/join

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