March 27, 2018
EGIA Contractor University Weekly Update
Learn Industry Leaders’ Keys to Success at Contractor Leadership LIVE
“How to Create a Sense of Urgency”

When the homeowner has a sense of urgency, closing the sale while ensuring their satisfaction becomes exponentially easier. So what about when there is no urgency -- like, say, selling an air conditioner in December?

Create it.

In this week's episode of Cracking the Code, Weldon Long explains how to create a sense of urgency by identifying existing problems.

Watch the Show
Learn Industry Leaders’ Keys to Success at Contractor Leadership LIVE
on Direct Mail Marketing

Direct mail marketing. Most every contracting company participates in it to some degree, but does it work? What kind of response rate is common? How much does the average company spend? In March’s Snapshot Survey, we’re asking all about the topic to get an idea of how companies use direct mail marketing as part of their overall strategy.

Take this month's survey, on the Direct Mail Marketing, and be entered for a chance to win a $100 Visa or Mastercard Gift Card.

Take the Survey Now
EGIA Podcast
“In Conversation with Josh Kelly, RevuKangaroo”

Josh Kelly, co-founder of RevuKangaroo, a leading online reputation management system, joins Mark Matteson on the latest episode.

Josh explains not just what contractors needs to know when it comes to their Yelp, HomeAdvisor, Google and Facebook reviews affecting their search engine ranking, but also relates some of the marketing and operational strategies he used to help take his family HVAC company, Parker & Sons, from $6.5 million to $80 million+ in just 13 years.

Learn More & Listen Now
Learn Industry Leaders’ Keys to Success at Contractor Leadership LIVE
Free Snippet from the Weekly "Ask the Experts" Conference Calls

I have seen Amazon Home Services and Google Local Services on the internet. Should I be concerned about their offerings? How can I compete against them?


That’s a great question. It’s an interesting time in our industry, and I look at all the disruptors like Uber, and what they did with the taxi industry, and Airbnb, and what they did with the hotel industry. And the phrase I like to look at is...

Read More

Register & Submit Your Own Questions for the Next "Ask the Experts" Conference Calls for Premium EGIA Members

Register for Friday 3/30
1pm Pacific (4pm Eastern)
Register for Monday 4/2
10am Pacific (1pm Eastern)
Learn Industry Leaders’ Keys to Success at Contractor Leadership LIVE
Last month, we surveyed contractors on the Perfect Service Call. Below is the result from one of the questions we asked...

Are your techs instructed to invite the homeowner to observe the diagnosis?

Contractors are largely split over whether or not to invite homeowners to observe the diagnosis on a service call, with 55% of respondents indicating that their company’s technicians are specifically instructed to extend the invite while 45% have no such policy in place. While preferences vary, having the customer accompany the tech on the diagnosis can ease the interaction in the home, helping the customer build trust and rapport with the tech, while the tech builds credibility that they know what they’re doing. Trust, of course, lays the groundwork for a long-term relationship which can beget more sales down the line.


Log-in to access last month’s research summary report on the Perfect Service Call, as well as the full Snapshot Survey Archives

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Learn More About The Perfect Service
Call In Our Best Practices Library
Learn Industry Leaders’ Keys to Success at Contractor Leadership LIVE
Learn Industry Leaders’ Keys to Success at Contractor Leadership LIVE
Limited Seats Available

Seven EGIA Contractor University educational workshops remain on our spring schedule, offering the specialized knowledge, insights and roadmaps to success to help you evolve your business. Attendees to this year’s previous workshops have lauded the growth-potential and powerful tools the events have helped them bring to their businesses.

Topics for the one- and two-day sessions include The Invincible Sales Professional and Technician Communication & Selling.

Each classroom event -- located conveniently in various cities throughout the US -- delivers digestible, actionable insights that attendees can take back and implement in their company immediately. Free registrations are available for
EGIA Premium Members.

View Full Event Schedule
EPIC 2018
Register Now for the Event That Will Help Your Business Realize its Potential

EPIC2018, the ultimate success summit for home services contractors, is coming to Las Vegas September 27 and 28, featuring a line-up of powerful speakers, networking opportunities and breakout sessions to help you take your business to the next level.

Special keynote presenters include human behavior specialist Connie Podesta, who can help you understand your customer and competitor, and Aron Ralston, upon whom the Oscar-nominated film "127 Hours" was based!

Visit for more details or to register for the event that will change your life and impact your business forever! All contractors are welcome. Free registrations are available for EGIA Premium, Plus and CBS members.

Visit EPIC2018 Website
EPIC 2018

Are you an HVAC contractor or otherwise involved in the HVAC Industry?

If you have a vested interest in the wellbeing of the industry and contractors at large, we want to offer you an opportunity to take a short survey that contributes to the EGIA Foundation’s research project regarding the current state of employment among contracting companies.

The goal: Determine why there’s an ever-increasing shortage of interested, qualified labor. In addition to sharing that information with those who can make a difference in the industry, EGIA Foundation will utilize it internally to guide its scholarship program and other activities dedicated to bringing more, better, long-term employment candidates into the industry.

Visit the link below to participate in this survey. It should take no more than 15 minutes to complete, and your help in participating in this research, and helping build the future of the industry, is greatly appreciated. Please respond by April, 1, 2018.

Take the Survey
Learn Industry Leaders’ Keys to Success at Contractor Leadership LIVE
In-Home Sales

In-Home Sales is one of the 10 core areas of curriculum available through EGIA Contractor University. For each core curriculum topic, online classes, in-person workshops and online library resources (videos, templates, and implementation tools) are available for EGIA members. To learn more about our in-home sales training, watch the intro video below and take the online class demo.

HVAC Sales Academy Video
In-Home Sales Class Demo
HVAC Sales Academy Video
In-Home Sales Intro Video
Industry Leading Financing Available for Contractors
Lytx DriveCam

Committed to making good companies even better, Lytx harnesses the power of data to improve human behavior. Setting the standard for vehicle video safety technology, Lytx helps their clients realize significant ROI by lowering operating and insurance costs, while achieving greater efficiency and compliance – and saving lives.

Special Offer for EGIA Members:
10% discount on Lytx DriveCam Enterprise, DriveCam Protect and GPS Fleet Tracking
HVAC Sales Academy Video
More About This Offer
View All Programs
Industry Leading Financing Available for Contractors

The EGIA Foundation, a 501(c)(3) nonprofit public charitable organization committed to educating, researching and developing the next generation of qualified workers for the home service industry, is proud to announce that the EGIA Foundation Scholarship Program is now accepting applicants for the 2018-19 academic year.

Up to 20 scholarships of $2,500 each will be awarded to qualified applicants who are pursuing an HVAC technology-related course of study at an approved institution during the 2018-19 academic year.

For more details click the links below.

EGIA Foundation Website
Scholarship Press Release
EPIC 2018
Special Discount for EGIA Members

EGIA is proud to partner with the Home Performance Coalition for an exciting conference and trade Show focused on building science, healthy housing, technical innovations and more. Visit the EGIA booth April 23-26, 2018, in Philadelphia, PA, and make sure you take in the open Q&A session with EGIA Contractor University’s Drew Cameron on how to boost your sales!

Use promo code NATEGIAZ for $100 off the current registration rate! Registration prices increase on 3/23.

Learn More & Register
Industry Leading Financing Available for Contractors
At EGIA, we have found that the most successful contractors throughout the country all have one major thing in common: they offer financing options with every sale. Yet it can be confusing weaving your way through all the financing solutions in the marketplace, and costly to pick the wrong one for your company. Our GEOSmart Financing Clearinghouse solves that problem. EGIA will clear the way and help you pick the right program for your business. We have done the research, vetted the leading finance service offerings, and leveraged our national buying power to secure the best financing solutions for our EGIA members.
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