Direct mail marketing. Most every contracting company participates in it to some degree, but does it work? What kind of response rate is common? How much does the average company spend? In March’s Snapshot Survey, we’re asking all about the topic to get an idea of how companies use direct mail marketing as part of their overall strategy.

Josh Kelly, co-founder of RevuKangaroo, a leading online reputation management system, joins Mark Matteson on the latest episode.

Josh explains not just what contractors needs to know when it comes to their Yelp, HomeAdvisor, Google and Facebook reviews affecting their search engine ranking, but also relates some of the marketing and operational strategies he used to help take his family HVAC company, Parker & Sons, from $6.5 million to $80 million+ in just 13 years.

Are your techs instructed to invite the homeowner to observe the diagnosis?

Log-in to access last month’s research summary report on the Perfect Service Call, as well as the full Snapshot Survey Archives

Seven EGIA Contractor University educational workshops remain on our spring schedule, offering the specialized knowledge, insights and roadmaps to success to help you evolve your business. Attendees to this year’s previous workshops have lauded the growth-potential and powerful tools the events have helped them bring to their businesses.

Topics for the one- and two-day sessions include The Invincible Sales Professional and Technician Communication & Selling.

Each classroom event -- located conveniently in various cities throughout the US -- delivers digestible, actionable insights that attendees can take back and implement in their company immediately. Free registrations are available for
EGIA Premium Members.

EPIC2018, the ultimate success summit for home services contractors, is coming to Las Vegas September 27 and 28, featuring a line-up of powerful speakers, networking opportunities and breakout sessions to help you take your business to the next level.

Special keynote presenters include human behavior specialist Connie Podesta, who can help you understand your customer and competitor, and Aron Ralston, upon whom the Oscar-nominated film "127 Hours" was based!

Visit EGIA.org/EPIC2018 for more details or to register for the event that will change your life and impact your business forever! All contractors are welcome. Free registrations are available for EGIA Premium, Plus and CBS members.

Are you an HVAC contractor or otherwise involved in the HVAC Industry?

If you have a vested interest in the wellbeing of the industry and contractors at large, we want to offer you an opportunity to take a short survey that contributes to the EGIA Foundation’s research project regarding the current state of employment among contracting companies.

The goal: Determine why there’s an ever-increasing shortage of interested, qualified labor. In addition to sharing that information with those who can make a difference in the industry, EGIA Foundation will utilize it internally to guide its scholarship program and other activities dedicated to bringing more, better, long-term employment candidates into the industry.

Visit the link below to participate in this survey. It should take no more than 15 minutes to complete, and your help in participating in this research, and helping build the future of the industry, is greatly appreciated. Please respond by April, 1, 2018.

In-Home Sales is one of the 10 core areas of curriculum available through EGIA Contractor University. For each core curriculum topic, online classes, in-person workshops and online library resources (videos, templates, and implementation tools) are available for EGIA members. To learn more about our in-home sales training, watch the intro video below and take the online class demo.

The EGIA Foundation, a 501(c)(3) nonprofit public charitable organization committed to educating, researching and developing the next generation of qualified workers for the home service industry, is proud to announce that the EGIA Foundation Scholarship Program is now accepting applicants for the 2018-19 academic year.

Up to 20 scholarships of $2,500 each will be awarded to qualified applicants who are pursuing an HVAC technology-related course of study at an approved institution during the 2018-19 academic year.

For more details click the links below.

EGIA is proud to partner with the Home Performance Coalition for an exciting conference and trade Show focused on building science, healthy housing, technical innovations and more. Visit the EGIA booth April 23-26, 2018, in Philadelphia, PA, and make sure you take in the open Q&A session with EGIA Contractor University’s Drew Cameron on how to boost your sales!

Use promo code NATEGIAZ for $100 off the current registration rate! Registration prices increase on 3/23.