March 20, 2018
EGIA Contractor University Weekly Update
Learn Industry Leaders’ Keys to Success at Contractor Leadership LIVE
Overcoming “I Want to Think About It”

Everyone's experienced it before. After delivering a knock-your-socks-off sales presentation, and readying to close the sale, you hear those dreaded words: "I want to think about it." Heartbreak.

This week, Weldon Long explains not just how to overcome that statement, but how to prevent it entirely.

That and more in the latest episode of Cracking the Code!

Watch the Show
EGIA Podcast
“In Conversation with Josh Kelly, RevuKangaroo”

Josh Kelly, co-founder of RevuKangaroo, a leading online reputation management system, joins Mark Matteson on the latest episode.

Josh explains not just what contractors needs to know when it comes to their Yelp, HomeAdvisor, Google and Facebook reviews affecting their search engine ranking, but also relates some of the marketing and operational strategies he used to help take his family HVAC company, Parker & Sons, from $6.5 million to $80 million+ in just 13 years.

Learn More & Listen Now
Learn Industry Leaders’ Keys to Success at Contractor Leadership LIVE
Free Snippet from the Weekly "Ask the Experts" Conference Calls

When should I expect to receive my financials from our accountant each month? And how do I read my P&L?


Well, it depends on the expectations that you want to deliver to your accountants. With today’s technology, software and basic bookkeeping, you ought to be able to get a clean financial statement within two days of the accounting month-close. You’re going to have some adjustments for that, and it should really be what I’d consider to be an audited...

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Register & Submit Your Own Questions for the Next "Ask the Experts" Conference Calls for Premium EGIA Members

Register for Friday 3/23
1pm Pacific (4pm Eastern)
Register for Monday 3/26
10am Pacific (1pm Eastern)
Learn Industry Leaders’ Keys to Success at Contractor Leadership LIVE
Back in March 2013, we surveyed contractors on Customer Collections. Below is the result from one of the questions we asked:

Do any of your previous customers currently owe you money (i.e. past due payments)?

Of the contractors we surveyed in March of 2013, 74% said that they currently have customers with past due payments. As a follow-up question, we asked those same contractors how much their previous customers owed them in total. On average that number was $32,000.


Log-in to access more than 5 years’ worth of industry research results, including this month’s report on the Perfect Service Call and March 2013’s report on Customer Collections.

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Learn Industry Leaders’ Keys to Success at Contractor Leadership LIVE
on Direct Mail Marketing

Direct mail marketing. Most every contracting company participates in it to some degree, but does it work? What kind of response rate is common? How much does the average company spend? In March’s Snapshot Survey, we’re asking all about the topic to get an idea of how companies use direct mail marketing as part of their overall strategy.

Take this month's survey, on the Direct Mail Marketing, and be entered for a chance to win a $100 Visa or Mastercard Gift Card.

Take the Survey Now
Learn Industry Leaders’ Keys to Success at Contractor Leadership LIVE
Learn Industry Leaders’ Keys to Success at Contractor Leadership LIVE

Eight educational workshops remain on our spring schedule, bringing business-building knowledge and insights to a city near you. Attendees to this year’s previous workshops have lauded the growth-potential the events have helped them bring to their businesses.

Topics for the one- and two-day sessions including Pricing for Double Digit Profit, The Invincible Sales Professional and Technician Communication & Selling.

Each offers understandable, actionable insights attendees can take back and implement in their company immediately, and free registrations are available for EGIA Premium Members.

View Full Event Schedule
EPIC 2018
Register Now for the Event That Will Help Your Business Realize its Potential

EPIC2018, the ultimate success summit for home services contractors, is coming to Las Vegas September 27 and 28, featuring a line-up of powerful speakers, networking opportunities and breakout sessions to help you take your business to the next level.

Special keynote presenters include human behavior specialist Connie Podesta, who can help you understand your customer and competitor, and Aron Ralston, upon whom the Oscar-nominated film "127 Hours" was based!

Visit for more details or to register for the event that will change your life and impact your business forever! All contractors are welcome. Free registrations are available for EGIA Premium, Plus and CBS members.

Visit EPIC2018 Website
Learn Industry Leaders’ Keys to Success at Contractor Leadership LIVE
Service Management Operations

Service Management Operations is one of the 10 core areas of curriculum available through EGIA Contractor University, designed to make the service and the related functions more efficient and profitable. For each core curriculum topic, online classes, in-person workshops and online library resources (videos, templates, and implementation tools) are available for EGIA members. To learn more about our Service Management Operations, watch the intro video below and take the online class demo.

HVAC Sales Academy Video
Service Management Operations Online Class Demo
HVAC Sales Academy Video
Service Management Operations
Intro Video
Industry Leading Financing Available for Contractors
Mobile Muscle

Mobile Muscle offers mobile app development and mobile marketing technologies to drive your customer base and your business! Their StarStar branding tool is a simple way to increase branding engagement, boost inbound customer integration and generate leads.

Special Offer for EGIA Members:
20% off mobile app development, 15% off monthly service
HVAC Sales Academy Video
More About This Offer
View All Programs
Industry Leading Financing Available for Contractors

The EGIA Foundation, a 501(c)(3) nonprofit public charitable organization committed to educating, researching and developing the next generation of qualified workers for the home service industry, is proud to announce that the EGIA Foundation Scholarship Program is now accepting applicants for the 2018-19 academic year.

Up to 20 scholarships of $2,500 each will be awarded to qualified applicants who are pursuing an HVAC technology-related course of study at an approved institution during the 2018-19 academic year.

For more details click the links below.

EGIA Foundation Website
Scholarship Press Release
EPIC 2018
Special Discount for EGIA Members

EGIA is proud to partner with the Home Performance Coalition for an exciting conference and trade Show focused on building science, healthy housing, technical innovations and more. Visit the EGIA booth April 23-26, 2018, in Philadelphia, PA, and make sure you take in the open Q&A session with EGIA Contractor University’s Drew Cameron on how to boost your sales!

Use promo code NATEGIAZ for $100 off the current registration rate! Registration prices increase on 3/23.

Learn More & Register
Industry Leading Financing Available for Contractors
At EGIA, we have found that the most successful contractors throughout the country all have one major thing in common: they offer financing options with every sale. Yet it can be confusing weaving your way through all the financing solutions in the marketplace, and costly to pick the wrong one for your company. Our GEOSmart Financing Clearinghouse solves that problem. EGIA will clear the way and help you pick the right program for your business. We have done the research, vetted the leading finance service offerings, and leveraged our national buying power to secure the best financing solutions for our EGIA members.
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