February 27, 2018
EGIA Contractor University Weekly Update
Learn Industry Leaders’ Keys to Success at Contractor Leadership LIVE
Free Snippet from the Weekly "Ask the Experts" Conference Calls

How do I estimate my market potential?


OK, so we gotta do some math. If it’s market potential, meaning like, how much potential do we have for revenue or market share, the first thing you need to do is size up your service area. Let’s say we have 100,000 homes...

Read More

Register & Submit Your Own Questions for the Next "Ask the Experts" Conference Calls for Premium EGIA Members

Register for Friday 3/2
1pm Pacific (4pm Eastern)
Register for Monday 3/5
10am Pacific (1pm Eastern)
Learn Industry Leaders’ Keys to Success at Contractor Leadership LIVE
Systems & Processes with Drew Cameron

In the latest episode of Cracking the Code, industry legends once again come together.

Host Weldon Long, New York Times bestselling author and HVAC sales expert, introduces his old friend Drew Cameron to the show.

Drew, an industry vet of 40 years and the president of HVAC Sellutions, explains the systems and processes that every contracting company should have in place to build toward success.

Watch the Free Clip of the Week
Premium and Plus members, Log in to Watch the Full 30-Minute Episode
Learn Industry Leaders’ Keys to Success at Contractor Leadership LIVE
on the Perfect Service Call

Even before the CSR picks up the phone, and long before the service tech arrives at the front door, the elements needed to make the perfect service call should all have been prepared, planned and pending execution. In our latest Snapshot Survey, we’re asking our member contractors about the process that goes into the service call
– perfect or not.

Take this month's survey, on the Perfect Service Call, and be entered for a chance to win a $100 Visa or Mastercard Gift Card.

Take the Survey Now
EPIC 2018
Register Now for the Event That Will Help Your Business Realize its Potential

EPIC2018, the ultimate success summit for home services contractors, is coming to Las Vegas September 27 and 28, featuring a line-up of powerful speakers, networking opportunities and breakout sessions to help you take your business to the next level.

Special keynote presenters include human behavior specialist Connie Podesta, who can help you understand your customer and competitor, and Aron Ralston, upon whom the Oscar-nominated film "127 Hours" was based!

Visit EGIA.org/EPIC2018 for more details or to register for the event that will change your life and impact your business forever! All contractors are welcome. Free registrations are available for EGIA Premium, Plus and CBS members.

Visit EPIC2018 Website
EGIA Podcast
“In Conversation with Ryan Kalmbach”

What can contractors learn from someone in the supply side of the home services industry; someone with a history working with contractors as well as manufacturers?

In our latest episode, host Mark Matteson welcomes Ryan Kalmbach, CEO of Johnstone Supply, Fresno Group, who shares some interesting insights and experiences from his nearly two decades with the company.

Learn More & Listen Now
Learn Industry Leaders’ Keys to Success at Contractor Leadership LIVE
Last month, we surveyed contractors on Digital Branding. Below is the result from one of the questions we asked...

Has your company found online marketing to be a cost-effective way to increase leads?

While just seventy-one percent of those surveyed said their companies had engaged in online marketing, a whopping 81% of those who had engaged in it found value, against 19% who did not. While it can be daunting to shell out untold amounts of money toward marketing, there’s balance to be found once you’ve established a proper return on investment (ROI) that will ensure the revenue you bring in from any given marketing activity exceeds the marketing costs. Once you’ve found the target ROI, after factoring in other expenditures and costs associated with onboarding new customers, it’s much easier to simply incrementally increase those marketing costs knowing revenues will increase proportionately.


Log-in to Access Last Month’s Research Report on Digital Branding, as Well as the Full Snapshot Survey Archives

Log-in Now
Learn More About Digital Branding in
our Contracting Best Practices Library
Learn Industry Leaders’ Keys to Success at Contractor Leadership LIVE
Industry Leading Financing Available for Contractors
Nationwide Inbound, Inc.

A 24/7/365 live operator customer contact center located in Illinois, Nationwide Inbound helps manage your business with telephone answering services, message dispatching and scheduling support. By letting your customer connect with a live person, you'll likely increase sales, improve customer experience, and grow your business without adding in-house staff.

Special Offer for EGIA Members:
Flat rate $75 setup, Tier 3 pricing discounts, and free message dispatching via email, SMS or fax
HVAC Sales Academy Video
More About This Offer
View All Programs
Learn Industry Leaders’ Keys to Success at Contractor Leadership LIVE

Several sold-out sessions in, and the 2018 EGIA Contractor University Educational Workshop schedule is off to an acclaimed start, helping build home services business across the country! The schedule continues this month with a slate of can’t-miss classroom events to revitalize your business regardless of your company’s size, experience, location or success level.

Don’t wait to sign up for the upcoming workshops, which will include topics like service operations, pricing, marketing, lead generation and much more. Free registrations are available for EGIA Premium Members!

View Full Event Schedule
Learn Industry Leaders’ Keys to Success at Contractor Leadership LIVE
Marketing, Branding & Lead Generation Training

Marketing, Branding & Lead Generation is one of the 10 core areas of curriculum available through EGIA Contractor University. For each core curriculum topic, online classes, in-person workshops and online library resources (videos, templates, and implementation tools) are available for EGIA members. To learn more about our marketing, branding & lead generation training, watch the intro video below and take the online class demo.

HVAC Sales Academy Video
Marketing, Branding & Lead Generation Online Class Demo
HVAC Sales Academy Video
Marketing, Branding & Lead Generation Intro Video
Industry Leading Financing Available for Contractors

The EGIA Foundation, a 501(c)(3) nonprofit public charitable organization committed to educating, researching and developing the next generation of qualified workers for the home service industry, is proud to announce that the EGIA Foundation Scholarship Program is now accepting applicants for the 2018-19 academic year.

Up to 20 scholarships of $2,500 each will be awarded to qualified applicants who are pursuing an HVAC technology-related course of study at an approved institution during the 2018-19 academic year.

For more details click the links below.

EGIA Foundation Website
Scholarship Press Release
EPIC 2018
Special Discount for EGIA Members

EGIA will be at the NCI High Performance HVAC Summit 2018 March 4-6 in Austin, Texas! The conference features compelling speakers and breakout sessions designed to help contractors blaze their trail to high performance. As the Summit's platinum sponsor and host of the welcome reception, EGIA is thrilled to offer our members an exclusive discount. Use promo code EGIA18 to save $75 off registration.

Learn More & Register
Industry Leading Financing Available for Contractors
At EGIA, we have found that the most successful contractors throughout the country all have one major thing in common: they offer financing options with every sale. Yet it can be confusing weaving your way through all the financing solutions in the marketplace, and costly to pick the wrong one for your company. Our GEOSmart Financing Clearinghouse solves that problem. EGIA will clear the way and help you pick the right program for your business. We have done the research, vetted the leading finance service offerings, and leveraged our national buying power to secure the best financing solutions for our EGIA members.
View Available Programs
Request Information
For more information about EGIA membership,
call us at 866-502-2021 or visit www.egia.org/join
Connect with EGIA on Social Media
Follow Us on Twitter
Like Us on Facebook
Follow Us on LinkedIn
Follow Us on LinkedIn