February 13, 2018
EGIA Contractor University Weekly Update
Learn Industry Leaders’ Keys to Success at Contractor Leadership LIVE
Last month, we surveyed contractors on Digital Branding. Below is the result from one of the questions we asked...

Has your company found online marketing to be a cost-effective way to increase leads?

While just seventy-one percent of those surveyed said their companies had engaged in online marketing, a whopping 81% of those who had engaged in it found value, against 19% who did not. While it can be daunting to shell out untold amounts of money toward marketing, there’s balance to be found once you’ve established a proper return on investment (ROI) that will ensure the revenue you bring in from any given marketing activity exceeds the marketing costs. Once you’ve found the target ROI, after factoring in other expenditures and costs associated with onboarding new customers, it’s much easier to simply incrementally increase those marketing costs knowing revenues will increase proportionately.


Log-in to Access Last Month’s Research Report on Digital Branding, as Well as the Full Snapshot Survey Archives

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Learn More About Digital Branding in
our Contracting Best Practices Library
Learn Industry Leaders’ Keys to Success at Contractor Leadership LIVE
Learn Industry Leaders’ Keys to Success at Contractor Leadership LIVE
Free Snippet from the Weekly "Ask the Experts" Conference Calls

What can I do as a business owner to increase my sales and customer base?


Well, a number of things, gosh. There’s existing customer marketing – just leveraging the customers you already have in your database, from the sales point of view, with accessory opportunities – training the techs to be more attentive toward those types of things. Lead turnover...

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Register & Submit Your Own Questions for the Next "Ask the Experts" Conference Calls for Premium EGIA Members

Register for Friday 2/16
10am Pacific (1pm Eastern)
Register for Monday 2/23
10am Pacific (1pm Eastern)
Learn Industry Leaders’ Keys to Success at Contractor Leadership LIVE
Selling Accessories with Mike Treas

How can you increase sales without expanding your customer base and sinking a ton of money into marketing? One solution is to sell more accessories!

In this week's episode of Cracking the Code, Weldon Long and John Ketchell are joined by acclaimed HVAC sales trainer Mike Treas. Mike explores some powerful sales strategies that can help increase accessory sales on every service call or install.

Watch the Free Clip of the Week
Premium and Plus members, Log in to Watch the Full 30-Minute Episode
EGIA Podcast
“Sparking Your Success, Part 2”

In part two of our "Sparking Your Success" series, host Mark Matteson continues adapting his bestselling book for professionals. Today, he explains the importance of how you talk to yourself, and how setting different habits can change your life -- professionally and beyond.

Plus, Mark’s response to the latest Contractor Snapshot Survey on annual budgets.

Learn More & Listen Now
Learn Industry Leaders’ Keys to Success at Contractor Leadership LIVE
on the Perfect Service Call

Even before the CSR picks up the phone, and long before the service tech arrives at the front door, the elements needed to make the perfect service call should all have been prepared, planned and pending execution. In our latest Snapshot Survey, we’re asking our member contractors about the process that goes into the service call
– perfect or not.

Take this month's survey, on the Perfect Service Call, and be entered for a chance to win a $100 Visa or Mastercard Gift Card.

Take the Survey Now
EPIC 2018
Registration is Now Open on the EPIC2018 Website!

September 27-28 at the Cosmopolitan of Las Vegas

You can now register to attend EPIC2018, the event that will change your life and impact your business forever! Taking place September 27-28 at the Cosmopolitan in Las Vegas, EPIC2018 will feature business-changing breakout sessions, unforgettable networking opportunities, and an unrivaled lineup of presenters with unique insights that will help you and your business evolve – including a keynote speaker who’s story inspired an Oscar-nominated blockbuster movie!

Visit EGIA.org/EPIC2018 for more details or to register. Free registrations are available for EGIA Premium, Plus and CBS members!

Visit EPIC2018 Website
Industry Leading Financing Available for Contractors

The EGIA Foundation, a 501(c)(3) nonprofit public charitable organization committed to educating, researching and developing the next generation of qualified workers for the home service industry, is proud to announce that the EGIA Foundation Scholarship Program is now accepting applicants for the 2018-19 academic year.

Up to 20 scholarships of $2,500 each will be awarded to qualified applicants who are pursuing an HVAC technology-related course of study at an approved institution during the 2018-19 academic year.

For more details click the links below.

EGIA Foundation Website
Scholarship Press Release
Industry Leading Financing Available for Contractors
Comprehensive Employment Solution

Offering discounted payroll, HR, safety programs and employee leasing to residential and home services companies, Comprehensive Employment Solution delivers unique and customized solutions for employee issues.

Special Offer for EGIA Members:
Exclusive discounted pricing up to nearly 20% off!
HVAC Sales Academy Video
More About This Offer
View All Programs
Learn Industry Leaders’ Keys to Success at Contractor Leadership LIVE

Several sold-out sessions in, and the 2018 EGIA Contractor University Educational Workshop schedule is off to an acclaimed start, helping build home services business across the country! The schedule continues this month with a slate of can’t-miss classroom events to revitalize your business regardless of your company’s size, experience, location or success level.

Don’t wait to sign up for the upcoming workshops, which will include topics like service operations, pricing, marketing, lead generation and much more. Free registrations are available for EGIA Premium Members!

View Full Event Schedule
Learn Industry Leaders’ Keys to Success at Contractor Leadership LIVE
Prosperity Mindset Training

Learn how to develop a prosperity mindset that delivers transformational business results and allows you to thrive and prosper in the face of any adversity. Whether the challenge is the economy, cheap competitors or personal difficulty, you will learn how to become an unbeatable and unstoppable force to be reckoned with in the marketplace.

HVAC Sales Academy Video
Prosperity Mindset Class Demo
HVAC Sales Academy Video
Prosperity Mindset Intro Video
EPIC 2018
Special Discount for EGIA Members

EGIA will be at the NCI High Performance HVAC Summit 2018 March 4-6 in Austin, Texas! The conference features compelling speakers and breakout sessions designed to help contractors blaze their trail to high performance. As the Summit's platinum sponsor and host of the welcome reception, EGIA is thrilled to offer our members an exclusive discount. Use promo code EGIA18 to save $75 off registration.

Learn More & Register
Industry Leading Financing Available for Contractors
At EGIA, we have found that the most successful contractors throughout the country all have one major thing in common: they offer financing options with every sale. Yet it can be confusing weaving your way through all the financing solutions in the marketplace, and costly to pick the wrong one for your company. Our GEOSmart Financing Clearinghouse solves that problem. EGIA will clear the way and help you pick the right program for your business. We have done the research, vetted the leading finance service offerings, and leveraged our national buying power to secure the best financing solutions for our EGIA members.
View Available Programs
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