January 3, 2018
EGIA Contractor University Weekly Update
EGIA Podcast
“In Conversation with James Leichter”

James Leichter has accomplished a lot over his decades in the home services industry, founding companies like Aptora and Mr. HVAC, as well as establishing himself as a renowned industry consultant and founding faculty member of EGIA Contractor University.

In the latest episode of Contractor Coffee Club, host Mark Matteson and James talk about their histories in the industry and what issues and opportunities are present within it today.

Learn More & Listen Now
Learn Industry Leaders’ Keys to Success at Contractor Leadership LIVE
Selling IAQ, with Steve Mores

How do you sell indoor air quality products when you're in the house for a service call or a sales call?

In this week's episode of Cracking the Code, IAQ expert Steve Mores discusses the topic, including how IAQ can help generate revenue all year long -- even during the slow seasons.

Watch the Free Clip of the Week
Premium and Plus members, Log in to Watch the Full 30-Minute Episode
Industry Leading Financing Available for Contractors
<">Learn Industry Leaders’ Keys to Success at Contractor Leadership LIVE
Learn Industry Leaders’ Keys to Success at Contractor Leadership LIVE
Learn Industry Leaders’ Keys to Success at Contractor Leadership LIVE

Our winter and spring slate of educational workshops to help you grow your business are fast approaching! All contractors are welcome to register, while EGIA Premium members receive two free registrations to every workshop while space is available. Learn more and register today by clicking on the links below.

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Learn Industry Leaders’ Keys to Success at Contractor Leadership LIVE
Free Snippet from the Weekly "Ask the Experts" Conference Calls

How would I price multiyear service agreements?


Well, it depends on how many years and how many systems, but there’s a nice little tool out there on the EGIA Best Practices site that will allow you to do that. And it really is going to ask you a series of ten questions...

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Register & Submit Your Own Questions for the Next "Ask the Experts" Conference Calls for Premium EGIA Members

Register for All Staff Call
Friday 1/5
1pm Pacific (4pm Eastern)
Register for Owner/GM Call
Monday 1/8
10am Pacific (1pm Eastern)
Learn Industry Leaders’ Keys to Success at Contractor Leadership LIVE
Back in March of 2012, we surveyed contractors on Social Media. Below is the result from one of the questions we asked...

Which social networking sites does your business have an account with?

By far, contractors use Facebook more than any other social networking tool, being used by 83.3% of contracting businesses surveyed. LinkedIn and Twitter are a close second and third with 27.7% and 26.8% respectively. Only 10.7% of contractors use no social media at all. Contracting businesses use social media in roughly the same amount as the general population with the notable exception of Twitter and LinkedIn; 28.5% of Americans use Twitter at least once a month compared to only 18.3% that use LinkedIn.


Log-in to Access 5+ Years’ Worth of Snapshot Survey Archives, Including A New Summary Report Released Monthly

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on Digital Branding

From pay per click advertising and SEO to digital assets and social media, digital branding and online marketing can have a substantial impact with your customer base, yet it can prove daunting due to a lack of familiarity, time or resources. This month we are asking our network of contractors all about digital branding, to get an idea of what’s working in the industry and what isn’t.

Take this month's survey, on Digital Branding, and be entered for a chance to win a $100 Visa or Mastercard Gift Card.

Take the Survey Now
December’s Contest Winner
Congratulations to Lou Ann Gage of Daniell Mechanical Services, Inc in Hot Springs, AR, for winning last month's $100 gift card.
Industry Leading Financing Available for Contractors
KickCharge Creative

KickCharge Creative has built its success on providing cost-effective, creative marketing solutions that meet well-defined strategic objectives for small business and HVAC companies. They are a full service marketing agency that offers brand development, vehicle wrap design, copywriting, web strategy and
much more.

Special Offer for EGIA Members:
Free brand evaluation ($290 value) and exclusive discounts on service packages
HVAC Sales Academy Video
More About This Offer
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EPIC 2018
The Ultimate Success Summit for Home Services Contractors

September 27-28 at the Cosmopolitan of Las Vegas

It’s time to start planning for EPIC2018, the incomparable new event from EGIA Contractor University! Coming to the Cosmopolitan Hotel in the heart of the Las Vegas Strip on September 27 and 28, 2018, the powerful new event offers two full days of business-changing insights from EGIA Contractor University’s renowned faculty, headliner keynote presentations, networking opportunities, exhibitor tables and more!

On Wednesday, September 26, from 5-7pm, EGIA will host an unforgettable welcome reception at the Marquee Nightclub, complete with complimentary drinks and hors d’oeuvres for all attendees. That networking opportunity precedes a conference kickoff the morning of Thursday, September 27. The event will wrap-up by 2:30pm on Friday, September 28, giving attendees plenty of time to enjoy the city for the weekend.

Premium members receive 2 free registrations and Plus members receive 1 free registration. All other contractors are welcome to register for a small additional cost.

Mark your calendars now & save the date! More information and registration will be available soon.

Learn Industry Leaders’ Keys to Success at Contractor Leadership LIVE
Prosperity Mindset Training

Learn how to develop a prosperity mindset that delivers transformational business results and allows you to thrive and prosper in the face of any adversity. Whether the challenge is the economy, cheap competitors or personal difficulty, you will learn how to become an unbeatable and unstoppable force to be reckoned with in the marketplace.

HVAC Sales Academy Video
Prosperity Mindset Class Demo
HVAC Sales Academy Video
Prosperity Mindset Intro Video
Industry Leading Financing Available for Contractors
At EGIA, we have found that the most successful contractors throughout the country all have one major thing in common: they offer financing options with every sale. Yet it can be confusing weaving your way through all the financing solutions in the marketplace, and costly to pick the wrong one for your company. Our GEOSmart Financing Clearinghouse solves that problem. EGIA will clear the way and help you pick the right program for your business. We have done the research, vetted the leading finance service offerings, and leveraged our national buying power to secure the best financing solutions for our EGIA members.
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