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EGIA Contractor University Weekly Update
This Weeks Featured Content
The St. Louis Conference is now in the books! Check out the EGIA Blog to view a full photo gallery of the event, watch behind the scenes videos with the presenters and more.
St. Louis Recap on the EGIA Blog
Didn't Get a Chance to Attend the Conference?
The 2017 EGIA Contractor University Conference Tour will be making its last stop in Philadelphia on May 4th and 5th. Click on the link below to learn more and register today!
Philadelphia Conference
This Weeks Featured Content
The agenda for Contractor Leadership LIVE, the new can’t-miss conference experience launching as a joint venture between EGIA and Contracting Business, has been unveiled! The agenda features several EGIA Contractor University faculty members including Drew Cameron, Brigham Dickinson, Ellen Rohr, Mark Matteson, Weldon Long, Gary Elekes and James Leichter. To learn more about this conference that will take place September 12-14 in Cleveland, visit www.ContractorLeadershipLIVE.com.
Contractor Leadership LIVE
Registration for Contractor Leadership LIVE will open on April 27th. EGIA Members can use the free conference registrations that come with their membership for this event! For more information, call 888-213-9320.
Contractor Leadership LIVE Website
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Upcoming EGIA Contractor University Educational Workshops
APR 19-20 — Technician Communication & Selling Workshop – Sacramento, CA
APR 20-21 — Becoming Your Best Breakthrough Leadership Workshop – Midway, UT
APR 25-26 — The Invincible Replacement Sales Professional Workshop – Philadelphia, PA
MAY 3 — Leadership for Improvement of Execution and Profitability Workshop – Philadelphia, PA
MAY 4-5 — Philadelphia Contractor University Conference – Philadelphia, PA
Educational Workshop Highlight Video
Conference Highlight Video
View Full Calendar
HVAC Sales Academy Weekly Show
Conversational Selling
Zig Ziglar used to say, "In sales, you need a script to be successful." However, if your presentation sounds like a script, you're not going to be successful. So, how do we solve this? By making our scripts more casual and conversational. By making our presentations more conversational and passionate, we're able to get the homeowner emotionally involved which will, in turn, raise your chances for closing the deal. But how can you make your scripts more casual and conversational while still hitting all the steps in your process?
HVAC Sales Academy Video
Premium EGIA Members: Log-in at the link below and click on the HVAC Sales Academy box in the Contractor Portal to watch this week's training and learn more about conversational selling.
EGIA Member Log-in
HVAC Business Best Practice Weekly Update
The following training materials have been added this week to the HVAC Business Best Practices online training platform. Premium members can now log-in to the EGIA Contractor Portal to access these resources.
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hrHVAC Sales Academy VideoVIDEOShr
checkmark Setting your Company Marketing Goals
checkmark Promotions and Strategy in Marketing
checkmark Branding - The Alignment and Consistency of Your Company Brand
checkmark Acquiring Databases for Growth - Tuck-In Marketing Strategy 2
checkmark Marketing Strategy 4 - Price Positioning to Establish Value
checkmark Strategy 5 - Media Plan - External Advertising
checkmark Strategy 2 - Service Agreements - Your Best Weapon
checkmark Developing Alignment in Your Operating Plan
checkmark Tech Sales - Attitude Determines Your Altitude
checkmark Goal Setting for Technicians
checkmark Sales Process Skills for Technicians
checkmark Pricing for Double Digit Profits
checkmark Online Reviews
checkmark Return On Investment Decisions
checkmark Dispatching Best Practices
checkmark Market Research - Potential & Gathering Intelligence
checkmark Outdoor Bill Board Advertising
checkmark Print and Newspaper Advertising
checkmark Digital Branding and Advertising
checkmark Broadcast Media - TV-Radio-Cable
checkmark Strategy 5 - Direct Mail Advertising
checkmark Example Technician Skills Chart for Dispatcher
checkmark Equipment Options Presentation
checkmark Retail Sales Benefits Comparison Presentation - Options
checkmark We're Glad You Asked
checkmark Third Party Articles Insert
checkmark Outline for What Goes Into Credibility Manual
checkmark Credibility Insert - We're Glad You Asked
checkmark Credibility Insert - Questions To Ask A Contractor
checkmark Credibility Manual Insert - Core Values
checkmark Credibility Insert - Pyramid Filter of Why Buy From Us
checkmark Direct Mail - Targeted Replacement Letters
checkmark Credibility Insert - Why Buy from ABC
checkmark Model for Acquisition - Step by Step
checkmark Job Survey Form for Estimate & Application Layout
checkmark Residential Task Sheet & Requisition
checkmark Job Survey Example 2 Format
checkmark Energy Savings Calculators
checkmark Energy Savings Calculator Furnaces
checkmark Marketing Goals Best Practices List
checkmark Dispatching Processes and Ideas
checkmark Service Department Metrics or Benchmarks
checkmark Dispatching Processes
checkmark Market Intelligence and Data
checkmark Market Research - Market Potential
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For more information contact EGIA Member Services at 866-502-2021
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