Conversational Selling
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Zig Ziglar used to say, "In sales, you need a script to be successful." However, if your presentation sounds like a script, you're not going to be successful. So, how do we solve this? By making our scripts more casual and conversational. By making our presentations more conversational and passionate, we're able to get the homeowner emotionally involved which will, in turn, raise your chances for closing the deal. But how can you make your scripts more casual and conversational while still hitting all the steps in your process?
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