January 24, 2016

This past Tuesday, celebrated speaker and EGIA Contractor University Faculty Member Rob Shallenberger delivered a powerful webinar presentation for all EGIA members titled "The Six Keys of Highly Successful Entrepreneurs". To view a recording of the webinar, log-in with your EGIA membership credentials at the link below.     Log-in To Access Recording     Learn from Rob Shallenberger Live & In-Person in San Diego!   Rob Shallenberger will be presenting a special pre-conference educational workshop for EGIA members titled "Becoming Your Best Breakthrough Leadership" on Wednesday, February 8th at the historic Hotel del Coronado in San Diego. This life-changing workshop will lead directly into the San Diego EGIA Contractor University Conference at Hotel del Coronado on the following two days (Thursday, February 9th and Friday, February 10th).   Registration for the workshop with Rob Shallenberger is normally $1,500 per attendee but it is available to EGIA members who are attending the San Diego EGIA Contractor University Conference for only $350 per attendee! Better yet, premium EGIA members can use their EGIA Contractor University savings account funds to cover the cost of their registration! Learn more at the links below.     February 8th Workshop with Rob Shallenberger       February 9th & 10th San Diego Conference

Price for Profit and Finalize More Sales with Financing   Tuesday, February 28th – 10:00–11:30am Pacific (1:00-2:30pm Eastern)     Learn More     Register     Presented By:     Drew Cameron, President, HVAC Sellutions and Energy Design Systems, Inc.

The Power of Mentorship   So, you've enrolled in the EGIA Contractor University, set your employees up with logins, and told them to go through the training. You're loving the content and processes, but you were expecting better results from your employees. Making the training available to your employees is only the first step. As a trainer/manager/owner, it is your job to make sure that your employees are not only going through the training, but understanding and implementing it as well. You have to go from training your employees to mentoring them. Sounds like a pretty daunting task, doesn't it? Well, it's easier than you think. To help illustrate how it's done, we look back to an interview we did with the head trainer and team builder at Gregg's Home Services, Sean Cummings.   Premium EGIA Members: Log-in at the link below and click on the HVAC Sales Academy box in the Contractor Portal to watch this week's training and learn more about the power of mentorship. Remember, access to the acclaimed HVAC Sales Academy is now included as a part of premium EGIA membership.     EGIA Member Log-in

The following training materials have been added this week to the HVAC Business Best Practices online training platform. Premium members can now log-in to the EGIA Contractor Portal to access these resources.   VIDEO: Digital Branding - Online Reputation Management   Consumers are increasingly using online reviews, and the resulting reputation created in the digital space, as a reason to contact a company for service and estimates. In this video, we explore the basics of what it means to a company, how you can do better in creating a positive reputation online, and also protect your reputation when there are less than favorable reviews. Since the trend of digital reputation management appears to be accelerating higher, this is a must watch video to get your company in a position to be successful at digital branding.   VIDEO: Digital Branding Process - Social Media in Branding - Facebook & Twitter   This video spends time focusing on the use of Facebook and Twitter, and how they function to support a company's digital brand strategy. In it, we discuss the need to be involved with your consumer community using these two important media, even though many of us may not use them or fully understand the attraction to the social media sites. Once you have watched the video, you will more fully understand the importance of both and how they can support your company's goals of increasing your presence in the digital branding landscape.   VIDEO: Call Taking Process - Going Beyond the Script   Call taking - the essential element in producing revenues for a company once a lead is created. The first experience a customer has with a live person in your company is the moment of truth in brand promise. Booking the call is central to creating a customer experience, as call takers are frontline customer service personnel. They influence the brand in how they make the customer feel when a call is received and hopefully booked! In this video, Brigham Dickinson discusses the idea of "Going Beyond the Script" by excelling in creating a WOW experience for the customer.     EGIA Member Log-in

Registration for the highly anticipated EGIA Contractor University conferences and educational workshops is now available.     Conferences     Headliner keynote presentations, focused breakout sessions, networking opportunities, vendor trade show and more   San Diego, CA February 9th & 10th   New Orleans, LA March 16th & 17th   St. Louis, MO April 13th & 14th   Philadelphia, PA May 4th & 5th   Phoenix, AZ October 19th & 20th   EGIA members receive free registration and free hotel accommodations for conferences!*     Learn More       Educational Workshops     Classroom style educational events focused on specific topics that are most important to running a successful contracting business     Branding, Marketing & Lead Generation   Customer Service Representative Coaching   Financial Basics   IAQ Technical and Communications Training for Technicians   Leadership for Entrepreneurs   Marketing & Lead Generation   Pricing for Double Digit Profits   Residential Service Agreement Sales   Service Operations Excellence   Technician Communication & Selling   The Invincible Replacement Sales Professional   Classes in Atlanta, Baltimore, Chicago, Dallas, Houston, Lakeland FL, Midway UT, Orange County, Philadelphia, Sacramento, San Francisco Bay Area, and San Diego are approaching soon!     View Full Event Calendar

For more information contact EGIA Member Services at 866-502-2021