Selling is about high service, never about high pressure. This perspective lies at the core of the Prosperity Mindset.

This week, Weldon Long explains how service technicians can shift their approach and overall mindset to create more sales opportunities while in the customer’s home through an exceptional service mentality. Plus, resident experts Mike Treas and Gary Elekes discuss improving communication and preparing yourself for success.

All that and more, on the latest episode of Cracking the Code!

Watch now before it enters the EGIA members-only archive on 4/8.

Advertising through television and radio has been a long-lived marketing approach for reaching highly targeted audiences. But has broadcast advertising lost its luster in today’s digital landscape? In this month’s Snapshot Survey, we’re revisiting two previous surveys to understand how your company is currently utilizing tv and radio and how broadcast advertising has evolved over the last five years.

We’ve assembled an all-star cast of industry titans to deliver you game-changing business expertise under the Vegas lights. Join us for 2 days of inspirational breakout sessions, dynamic networking opportunities, and powerful motivation from unforgettable keynote speakers – including television legend Jay Leno. Just listen to our previous attendee’s experience:

“I don’t know if you can put a price tag on the value of this conference with the amount of networking, information given and overall support for your business. Each speaker had endless amounts of knowledge.”

– Cathleen Helin, Northern Plumbing & Heating

Registration is now open for the event, with free tickets included at most EGIA membership levels. This event will sell-out, so don’t wait: lock-in your spot today!

Join us at the High-Performance HVAC Summit put on by our friends at the National Comfort Institute, April 15-18 in Orlando -- the only event of its kind that focuses entirely on selling and delivering high-performance HVAC systems.

Open to the entire industry, the Summit gathers like-minded performance-based professionals in a powerful event that mixes general sessions, breakout workshops, networking and much more. You'll walk away refreshed and focused on this year's topic: the entire high-performance sales and delivery cycle.

Be sure to attend EGIA's "Breakthrough Business Leadership" workshop immediately following the event on April 18 at the same venue!

EGIA members receive a $75 discount off registration to the NCI Summit and Alliance and Premium EGIA members receive free registration to the April 18th "Breakthrough Business Leadership" workshop! Learn more and register today at the links below.

On ContractorConnect.org, Terri asks:

“We are working hard on having a complete lead setting system (lead coordinator training, forms, pre-sale emails and confirmation calls) and the EGIA site has been fantastic in helping us get this done.

Does anyone out there have a process specifically designed with a focus towards ductless splits? This is a completely untapped area of our market but our traditional materials, mailers and warranty explanations don’t quite work since they are more focused on traditional ducted systems.

Rather than re-inventing the wheel, I was hoping someone might be able to point us in the right direction for developing those materials (how to choose a ductless split installation / service company)?“

See other contractors’ and consultants’ feedback, and join the conversation yourself, on Contractor Connect – the latest EGIA member benefit free for all members.

As spring arrives, a seasonal slowdown may be fast approaching. This is the perfect time to register for EGIA’s educational workshops, chock-full of helpful strategies to fortify your home services business.

There are 5 live educational workshops on the calendar through the end of April, on wide-ranging topics that are absolutely crucial to the success of contracting businesses, including customer service, sales, leadership and technician communication.

Most will sell out – and the slate of fall workshops is still five months away – so sign-up today while space is available. As always, registration is free for EGIA Premium Members!

The EGIA Foundation, a 501(c)(3) nonprofit organization dedicated to improving the workforce shortage facing our industry, is now accepting applications for its scholarship program for the 2019-20 academic year.

Created to help attract young students to the HVAC industry, and once again position it as a first-choice career option, the EGIA Foundation Scholarship Program will award $2,500 apiece to 20 students pursuing an HVAC technical degree, certificate or diploma during the ’19-20 academic year.

To learn more about the program and its eligibility requirements, or to apply, click below.

Leadership Training is one of the 10 core areas of curriculum available through EGIA Contractor University, designed to help owners and managers develop their skills that facilitate growth in the company. For each core curriculum topic, online classes, in-person workshops and online library resources (videos, templates, and implementation tools) are available for EGIA members. To learn more about our Leadership Training, watch the intro video below and take the online class demo.